Javier Broch - user experience / usability strategy (the practice of simplicity)
Don't just ask users. Watch them. Simple is better. Less is more. Your design will be tested - either in the lab or by your customers. Improving the User Experience.
Javier Broch biography
Twitter: http://twitter.com/javierbroch
LinkedIn: http://www.linkedin.com/in/javierbroch
At work, what interests me?
- make things easier and more intuitive
- improve human-technology interactions by reducing the cognitive load with the practice of simplicity
- user experience research
- customer experience management
Presentations/Speaking
- Teaching Virtual Branding in Retail, at Universidad Pompeu Fabra - Elisava School of Design
- online music experience - SIMBA
Human Factors Int. - usability maturity survey findings
What do I believe?
- the majority of products and services are never used by the intended audience
- the average time humans dedicate per task is decreasing as the tasks per human ratio increases, hence the importance of simplicity
Areas of study and practice
- customer experience management
- observing humans using things
- consumer research, cognitive psychology, persuation technology
- usability strategy, user experience (UX), user-centered design
- human computer interaction (HCI), human factors engineering
- augmented reality, digital identity
Where do I work?
Outside work ...
- space exploration (yep, the outerspace staff)
- swimming, squash, hiking
- public media: NPR (National Public Radio), BBC, documentaries
Books I recommend
- the paradox of choice: Why More Is Less (Barry Schwartz)
- the tipping point (malcolm gladwell)
- predictably irrational (dan ariely)
About work Ethic
more and more commercial interests are scheming to undermine your
productivity by tempting you with incessant disruptions; anything from IM
to Twitter to Facebook updates. All should be ignored, except for a small
amount of time each day that you specifically set aside for non-focused
activity