Intensive Week 2010

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556days since
Intensive Week 2010

Subjects

Cross Cultural Challenges


Cross Cultural Marketing
  • Segmentation
  • Buying Behavior
  • Motivation and Perception
  • Product-/Customer-Orientation
  • Price- and Placement-Decisions

Cross Cultural Negotiations
  • Internal/External
  • Techniques
  • Psychology of Negotiations
  • Cultural Influences
  • Distributive vs. integrative Negotiations-Style

Innovation-Project-Management
  • Innovation Processes
  • Transnational Teamwork
  • Resources
  • Conditions of Innovation (Environment and Context)
  • Culture and Innovation

Information Systems in a cross cultural context
  • Content
  • Processes
  • Organization (outsourcing)
  • Strategic Perspectives
  • Development

Cross Cultural Market-Communications
  • Communication Channels
  • Messages/Content
  • Tools/Instruments
  • Positioning/Branding