ED EDUCATIONAL BACKGROUND:

Degrees	Institution	Board/University	Year of Passing	Grade/Class/Div.
Ph.D.	Graduate School of Social Sciences	Yokohama National University	2002	----
MBA (Marketing)	Graduate School of Business Administration	Yokohama National University	1999	A
M. Com. (Marketing)	Department of Marketing	Rajshahi University	1987	First Class First
B. Com. (Marketing)	Department of Marketing	Rajshahi University	1996	First Class First
H.S.C (Commerce)	Azam Khan Govt. Commerce College	Jessore Board	1983	Second Division
S.S.C (Commerce)	Dhamura High School	Jessore Board	1981	First Division

EMPLOYMENT HISTORY:

     2007 (May) - Present    :  Associate Professor, School of Business, North South University, Bangladesh

     2006 (Nov) -2007 (May) :  Associate Professor, Department of Marketing, Rajshahi University, Bangladesh

     2004 (Nov) -2006 (Oct)  : JSPS Visiting Researcher, Yokohama National University, Japan

     2002 (Nov) -2004 (Oct)  : Associate Professor, Department of Marketing, Rajshahi University, Bangladesh

     1995 (Feb) -2002 (Oct)  : Assistant Professor, Department of Marketing, Rajshahi University, Bangladesh

     1992 (Feb) -1995 (Jan)  : Lecturer, Department of Marketing, Rajshahi University, Bangladesh

RESEARCH INTERESTS:

      * Consumer Decision Making

      * Consumer Brand Evaluations

      * Country of Origin Effects

      * Experimental and Behavioral Studies 

 

TEACHING EXPERIENCE:

      * Consumer Behavior< xml="true" ns="urn:schemas-microsoft-com:office:office" prefix="o" namespace="">

      * Principles of Marketing

      * International Marketing

      * Marketing Planning and Implementation

      * Marketing Research

      * Marketing Management

      * Marketing Modeling

PUBLICATIONS AND RESEARCH:

Refereed Journal Articles:

< xml="true" ns="urn:schemas-microsoft-com:office:smarttags" prefix="st1" namespace="">Chowdhury, Md. Humayun Kabir, "An Investigation of Consumer Evaluation of Brand Extensions," International Journal of Consumer Studies (IJC), Vol. 31 (4), 2007

 

Chowdhury, Md. Humayun Kabir and Andaleeb, Syed Saad, "A Multivariate Model of Perceived Quality in a Developing Country," Journal of International Consumer Marketing (JICM), Vol. 19 (4), June 2007

 

Parvin, Most. Nargis and Chowdhury, Md. Humayun Kabir, “Consumer Evaluations of Beautification Products: Effects of Extrinsic Cues,” Asian Academy of Management Journal (AAMJ), Vol. 11 (2), July 2007

 

Chowdhury, Md. Humayun Kabir, Parvin, Nargis, Chris Watenberner and Becker, Micheal, “Consumer Attitude Toward Mobile Advertising in a Developing Country: An Empirical Study” International Journal of Mobile Marketing (IJMM), Vol. 1 (2), June 2007

 

Chowdhury, Md. Humayun Kabir and Abe, Shuzo, "Consumer Perceptions of Value in a Developing Country: A Model and Empirical Test," Latin America Advances in Consumer Research, Vol. 1 (1), October 2006

 

Chowdhury, Md. Humayun Kabir, “Perceived Quality of Banking Services: An Exploratory Investigation,” Skyline Business Journal (SBJ), Vol.  II (Spring), 2006

 

Chowdhury, Md. Humayun Kabir, “Exploring Antecedents of Consumers’ Value Perceptions: A Cognitive Assessment,” Asian Journal of Marketing (AJM), Vol. 11 (1), 2004/2005

 

Abe, Shuzo and Chowdhury, Md. Humayun Kabir, “The Effects of Country of Design, Country of Assembly, and Country of Parts on Consumer Quality Perceptions and Purchase Intentions, “Asian Academy of Management Proceedings (AAM), Vol. 6 (1), 2005

 

Chowdhury, Md. Humayun Kabir and Parvin, Most. Nargis, "A Structural Equation Model of Perceived Price on Value Perceptions: A Consumer Psychology View," Skyline Business Journal (SBJ), Vol.  1 (Fall), 2005

 

Chowdhury, Md. Humayun Kabir, “The Persuasive Power of Country of Origin on Consumer Value Perceptions: A Control Theoretic Perspective,” Skyline Business Journal (SBJ), Vol.  1 (Spring), 2005

 

Chowdhury, Md. Humayun Kabir, Mondal, A.K.M. Golam Rabbani, Parvin, Most. Nargis, "Assessing the Impact of a Corporate Image on Consumer Product Evaluations: A New Methodological Issue," Journal of Business Studies, Vol. XXV (1), June 2004

 

Chowdhury, Md. Humayun Kabir and Islam, Rabiul, “Effectiveness of Uncertain Product Attribute(s) on Consumer Product Evaluations: A Conceptual Framework,” International Journal of Statistical Science, Vol. 3 (1), 2004

 

Chowdhury, Md. Humayun Kabir, Islam, Md. Rabiul, Mondal, Golam Rabbani “Antecedents of Consumer Risk Perceptions in Bangladesh: An Empirical Study”, Journal of Business Research, Vol. VI (1), 2004

 

Chowdhury, Md. Humayun Kabir, “The Formative Phases of Consumer Perceptions of Corporate Image: A Research Agenda”, Rajshahi University Studies, Vol. 11 (Part -C), 2003

 

Chowdhury, Md. Humayun Kabir and Islam, Md. Rabiul, “Critical Factors in Consumer Quality Perceptions: A Cognitive Approach”, Journal of Business Research, Vol. V (1), 2003

 

Chowdhury, Md. Humayun Kabir and Abe, Shuzo, “Consumer Perceptions of Value: A Multi-Item Scale for Measuring Consumer Perceptions of Value”, Asia-Pacific Advances in Consumer Research, Vol. II (1), May 2002

 

Chowdhury, Md. Humayun Kabir, “Designing Research in Marketing: The Importance of Theory Application”, R.U. Journal of Marketing, Vol. 3 (1), 2002

 

Chowdhury, Md. Humayun Kabir, “The Concept and Measurement of Perceived Sacrifice: An Empirical Study”, Yokohama Journal of Social Sciences, Vol. VII (1), July 2002

 

Chowdhury, Md. Humayun Kabir, “An Investigation of Narrow and Broad Brand in Consumer Brand Extension Evaluations”, D.U. Journal of Marketing, Vol. V (June), 2002

 

Chowdhury, Md. Humayun Kabir, “Country of Origin: The Concept and Its Measurement”, Asian Academy of Management Proceedings, Vol. IV (2), November 2001

 

Chowdhury, Md. Humayun Kabir, “Generalizability of Perceived Quality Measures: An Evaluation”, Yokohama Journal of Social Sciences, Vol. VI (1), July 2001

 

Chowdhury, Md. Humayun Kabir, “Feedback Effects of Narrow and Broad Brand Extension in Consumer Brand Evaluations: An Investigation”, Journal of Business Administration, Vol. XXVII (1 & 2), 2001

Ready and Submitted Papers:

Chowdhury, Md. Humayun Kabir, Islam, Md. Nazrul, and Huda, Md. Muzakkerul, “Consumer Evaluation of Brand Extensions: An Assessment from Bangladesh,” submitted for publication at Journal of Business Administration

 

Parvin, Most. Nargis and Chowdhury, Md. Humayun Kabir, “Consumer Perceptions of Quality toward Beautification Products: A Developing Country Perspective,” ready for submission

 

Chowdhury, Md. Humayun Kabir, “A Country-of-Origin Analysis of Foreign Products by Bangladeshi Consumers,” ready for submission

Working Papers (not currently under review):

Chowdhury, Md. Humayun Kabir, “The Effects of Intrinsic and Extrinsic Cues on Consumer Perceptions of Value,” Unpublished Ph.D. Dissertation, International Graduate School of Social Sciences, Yokohama National University, 2002

 

Chowdhury, Md. Humayun Kabir, “Consumer Brand Evaluations: An Investigation of Extension and Feedback Effects,” Unpublished MBA Thesis, Faculty of Business Administration, Yokohama National University, 1999

 

Chowdhury, Md. Humayun Kabir, “Effects of Perceived Quality Dimensions on Consumer Perceptions of Value and Their Willingness to Buy,” Working Paper, Annual Development Program, Rajshahi University, Bangladesh, 2002

 

Chowdhury, Md. Humayun Kabir, “Marketing of Processed Milk: A Case Study,” Working Paper, Annual Development Program, Rajshahi University, Bangladesh, 1994

 

Chowdhury, Md. Humayun Kabir, “Marketing of Garment Products: Problems and Prospects,” Working Paper, Faculty of Business and Commerce, Rajshahi University, Bangladesh, 1993

Research in Progress:

Chowdhury, Md. Humayun Kabir, “An Examination of the Effects of Partitioned Country of Origin on Consumer Quality Perceptions and Purchase Intentions,” Ongoing project

 

Chowdhury, Md. Humayun Kabir and Abe, Shuzo, ‘Consumer Evaluations of Organic and General Vegetables,” Analyses completed

CONFERENCE PRESENTATIONS:

Chowdhury, Md. Humayun Kabir, "The Effects of Additional Feature Information on Consumer Brand Choice:

An Important Strategic Weapon," 9^th South Asian Management Forum Proceedings (AMDISA), 24-25 February,

2007

 

Chowdhury, Md. Humayun Kabir, "Consumer Perceptions of Value in a Developing Country: A Model and Empirical Test," ACR- Latin America Conference, Monterrey, Mexico, held in 5 - 8 January,  2006

 

Chowdhury, Md. Humayun Kabir, “The Effects of Country of Design, Country of Assembly, and Country of Parts on Consumer Quality Perceptions and Purchase Intentions, “ Asian Academy of Management Conference, organized by the Universiti Sains Malaysia, in Perak, Malaysia,  held in 9-11 December, 2005

 

Chowdhury, Md. Humayun Kabir,  “Choice Process of Products in Bangladesh: A Study on Special Feature(s) for Consumer Motivation,”  organized by The Indian Institute of Management, Ahmedabad, India, held in 12-13  January,  2005

 

Chowdhury, Md. Humayun Kabir, “Effects of Extrinsic Cues on Consumer Intention to Buy: A Study on Beautification Products,” Organized by the Faculty of Business Studies, University of Rajshahi, Bangladesh, held on October 5, 2004

 

Chowdhury, Md. Humayun Kabir, “Consumer Evaluations of Uncertain Product Attribute(s): Impacts on the Attentional Factors,” Organized by the Department of Statistics, University of Rajshahi, Bangladesh, held in 14 -16 October, 2003

 

Chowdhury, Md. Humayun Kabir, "Export Marketing of Bangladeshi Vegetables: Opportunities and Challenges," Organized by the Faculty of Business Studies, Rajshahi University, Bangladesh, held on March 17, 2003

 

Chowdhury, Md. Humayun Kabir, “The Effects of Intrinsic and Extrinsic Cues on Consumer Perception of Value in a Third World Country (Bangladesh): An Experiment,” organized by the Association for Advertising and Consumer Psychology, South Korea, held in June 5 -7, 2003

 

Chowdhury, Md. Humayun Kabir, “Risk Management,” organized by the Department of Marketing, held in Rajshahi,  Bangladesh, in June 12-14, 2003

 

Chowdhury, Md. Humayun Kabir, “Marketing Problems and Prospects of Bangladesh Small and Cottage Industry Goods," Organized by Bangladesh Small Industry Corporation, Bangladesh, held on July 11, 2002

 

Chowdhury, Md. Humayun Kabir, “Consumer Perceptions of Value: A Multi-Item Scale for Measuring Consumer Perceptions of Value”, ACR 2002 Asia-Pacific Conference, co-hosted by The Hong Kong University of Science and Technology and Peking University, China, held in 16-18 May 2002

 

Chowdhury, Md. Humayun Kabir, “Country of Origin: The Concept and Its Measurement”, organized jointly by Asian Academy of Management and the School of Management, Universiti Sains Malaysia, Malaysia, held in 10-13 November 2001

 

Chowdhury, Md. Humayun Kabir, “The Concept and Measurement of Perceived Sacrifice: An Empirical Study”, organized by Japan Association for Consumer Studies (JACS), Japan, held in 27-28 October 2001

 

Chowdhury, Md. Humayun Kabir, “Brand Extension and Feedback Effects,” organized by The International Graduate School of Social Sciences, Yokohama National University, Japan, held in 14-16 April1999

 

Chowdhury, Md. Humayun Kabir, “Consulting Skills Development,” organized by The Association of Management Development Institute of Bangladesh, Bangladesh, held in 19-21 February 1995

ACADEMIC GRANTS AND AWARDS:

    2004 – 2006 : Japan Society for the Promotion of Science (JSPS) Postdoctoral Fellowship

    1999 –2002  : Japan Government Scholarship (MONBUKAGAKUSHO) for the completion of Ph.D.

    1995 – 1999 : Japan Government Scholarship (MONBUKAGAKUSHO) for the completion of MBA

    1986 –1987  : University of Rajshahi Scholarship for academic excellence at the undergraduate level

    1984 –1986  : Government of Bangladesh Scholarship for the excellent performance at HSC level

    1986                       : Gold Medal for Ranking 1st  in Business and Commerce, Rajshahi University

SERVICE TO EMPLOYER:

     

    

     * Mphil Thesis supervisor to Nargis Parvin (Degree awarded)

     * PhD Thesis supervisor to Rabiul Islam (Degree awarded)

     * PhD Thesis supervisor to Golam Rabbani Mondal (Degree awarded)