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Facilitate breastfeeding
Increase mother's confidence
Enhance mother's ability to read her baby's body language
Promote parent-child attachment
 How will The HUG benefit your patients and enhance their breastfeeding?
A mother learns to watch for breastfeeding "proof" that breastfeeding is going well: breast filling and becoming soft, milk in the baby's mouth, lots of wet and poopy diapers. However, breastfeeding is also enhanced by non-feeding behavioral information which reassures a mother that her baby is satisfied: when she sees her baby become alert “like he wants my milk", when she can calm her baby, and when she can make & maintain eye contact with her baby.
Therefore, the best lactation support includes information on reading a baby's body language along with "breast" information. In addition, parent-child bonding is enhanced when parents can see and understand their baby’s body language.
The HUG teaches parents to notice and respond well to a baby’s SOSs (Signs of Over-Stimulation), how to get the baby to the best "Zone" for eating, and how to calm and engage with a newborn.
New parents trust care providers who understand and appreciate the unique personality and capabilities of THEIR newborn! What professionals say about The HUG?
 "Using user-friendly analogies, HUG Your Baby takes us to where the baby is coming from, and enables us to better understand and hence communicate our love and support to our infants. Who could ask for more?"
...Dr. Miriam Labbok, The Carolina Breastfeeding Institute, UNC School of Public Health, Chapel Hill, NC
 Though many professionals will feel that introduction to The HUG material via the online course is sufficient, others will seek a deeper understanding of the background, techniques and applications of The HUG.
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The HUG for Breastfeeding Support |