Search engine Optimization

SEARCH ENGINE OPTIMIZATION (SEO)

SEO or Search Engine Optimization is a way to promote your site and gives the promotion in search engine. By using SEO you can give high page rank in Google and high traffic in Alexa search engine.                                         

 Today everyone is trying to produce his site in some major search  engine like Google, Yahoo, Msn, Alexa and AOL.

 

Some thing which is most important to promote your site in search engine is following:-

 

  1. How to gives search engine results?
  2. Google Command.
  3. Page Rank.
  4. How is Page Rank Calculate?
  5. Types of Optimization.
  6. Off Page Optimization.
  7. On Page Optimization.
  8. Robot.txt Files.
  9. Google Site Map
  10. Managing Optimization

 

                                            How to Give Search Engine Results?

 

There are  some simple process when you will pass any keyword in any search engine then all search engine are working in same and single way.

 

Process:

 

When you will pass a query in search engine then your query will goes in Web Server then the web server select your query and your IP address and pass this thing to your local server which is based to your country almost we known this server as Index Server.

                                        

                                                   After completing this process your index server passes it to Document Server in document server so many result will be stored then search engine calculate the web site situation and position according his process like page rank and traffic normally we called this search engine calculation Search Engine Algorithm. 

                                                   On the basis of this algorithm search engine shows his results. That’s the only single way and process on which behalf search engine shows his result.

 

                                                     Google Command­­­­­­­­

  1. Site:http://www.yoursite.com

By using this command you can find the total number of index pages in search engine.

      2.   Link: http://www.yoursite.com

By using this command you can find the total number of back link of your site.

      3.   Cache: http://www.yoursite.com

By using this command you can find the date of cached your site pages when search engine crawler read your site.

      4.   Related: http://www.yoursite.com

By using this command you can find other site which is similar to your site.

 

Some other commands are following:

 

Search Command

Description

Google

Yahoo

 

 

 

 

+

This operator used for search Inclusion

Y

Y

-

This operator used for the exclusion of search

Y

Y

AND

Searches for all words

Y

Y

OR / |

Searches for any of the word

Y

Y

Site :

To search all the indexed pages on the site

Y

Y

intitle:

Searches a string in the title of the web page

Y

Y

allintitle:

Searches all the string in the title of the web pages

Y

N

inurl:

Searches a string only in the URL of the webpage

Y

Y

allinurl:

Searches all the string only in the urls of the pages

Y

N

filetype:

Searches only for specified type of file

Y

Y

link:

To see the back link of any web page

Y

Y

related:

Searches for related keywords also

Y

Y

Cache:

To see all the cached pages of the web site

Y

Y

Contains:

To see the containing term

Y

Y

ip:

To get the IP of any domain

Y

Y

loc:/location:

To search a pages from a particular location only

N

Y

inbbody:

Searches a string in the body of the pages

Y

Y

allinlinks:

To search all the string words in the links

Y

N

daterange:

To search the pages in the particular date range

Y

Y

 This is the basic to make your search easy.

                                                PAGE RANK

Today page rank is very important thing for your site google is one an only search engine which is provide page rank and page rank indicator in his tool bar. Page rank describe where your site is stand on the web according to search engine in other way you can say page rank describe your site and every page condition. Today every SEO company wants to make his sites page rank higher than higher on every google update which comes in every 90 days.

                                    Page rank is one of the methods google uses to determine a page relevancy or importance. In short page rank is vote by all the other pages about how the important a page is.

                                    On google tool bar page rank goes from 0 to 10 and seems to be something like a logarithmic scale.

Toolbar Page Rank                                                         Real Page Rank

(Log base 10)                                                                                       

0                                                                                  0-----------10

1                                                                                  100--------1000

2                                                                                  1000-------10000

3                                                                                  10000------100000

4                                                                                  100000………and so on

            We can’t know the exact details of the scale because as we will see later the maximum page rank of all pages on the web changes every month when google does it’s reindexing.

                                           HOW IS GOOGLE PAGE RANK CALCULATED?

Let take the easiest example network: two pages, each page has back link to another page.

Like             

 

Each page has one out bond link then out going link number is 1

i.e.   C (A) =1 and

        C (B) =1

                   The parameter d is damping factor which can be set “between” 0 to 1 we usually set d to “0.85”.

 

Then d =0.85

PR (A) = (1-d) + d [PR (B)/C (B)]

PR (B) = (1-d) + d [PR (A)/C (A)]

i.e. PR (A) = (1-0.85) + 0.85(1/1)

                 = 0.15 + 0.85 = 1

      PR (B) = 0.15 + 0.85 = 1

Then formula is

 

PR (A) = (1-d) + [ d(PR(T1)/C(T1) + PR(T2)/C(T2) +……………PR(Tn)/C(Tn)]

                                    “TYPES OF OPTIMIZATION”

 

     In the process of search engine optimization basically two types of optimization is there:

  1. On page optimization
  2. Off page optimization

 

                                        “On Page Optimization”

 

In on page optimization we always do that thing which is visible it means user is applicable to see all of these things.

In on page optimization first we will do < namespace="" prefix="st1" ns="urn:schemas-microsoft-com:office:smarttags" xml="true">Meta tags creations. In Meta tags creation we will analysis our site title, keywords and description. There is so many tool which provides us better keyword for our they provides all of these keyword on that time these keywords are in searching by users for related their query, Second thing alt tag is also a part of on page optimization alt tag’s define our image description whenever our courser is on any image then some words are reflecting there it may be our keyword it will define our image.

Normally these types of creation are coming in on page optimization.

 

                                    “Off Page Optimization”

 

In off page optimization we always do that thing which is not doing on our sites it will do only another sites. Basically in off page optimization process will we coming are Link Building.

 

Link Building is a process to place our site links on other sites. There is three types of link building they are following:

  1. One Way Link Building
  2. Two Way Link Building (Reciprocal Link Building)
  3. Three Way Link Building

                                                “One Way Link Building”

 

One way link building is a process in which we will take a back link for our site from other sites. In this process we will never give links from our site to other sites. In one way link building basically coming things are following:

  1. Article Submission
  2. Blog Submission
  3. Directory Submission
  4. News letters
  5. Paid Linking From other sites

 

“Two way link Building or Reciprocal Link Building”

 

Two way link building or reciprocal link building is a process in which we accept other sites links on our site and our link on other sites. It is only the process to exchange our link to another site. But always we will exchange link from these site which is related to our site.

 

                                                “Three way link Building”

 

 

Three ways link building is a process in which we will give link to other site on our site but they will give us back from any third site it can be by us. Three way linking is not suitable by the view of Search Engine Optimization.

 

                                                “Google Site Map”

 

Google site map is a facility which gives us by google. By using google site map generator we can generate our xml site map. By xml site map crawlers read our site page frequently and subsequently on every caching.

 

                                                “Robots.txt File”

 

Robot.txt file is normal file for this we will make a note pad and upload on server. It’s basically uses for manage the crawlers. By using this file we can stop to coming useless crawlers on our site.

 

                                            That is the final step of optimization for new site after that we have to do creation time to time according your need. You have to check your site status and visitor status frequently. There is so many tool by these you can check you popular keyword, ranking, popular pages and visitor paths only after doing some step you have to place code of the tool on your site for daily report. Basically fam

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