I spend most of my time doing quantitative research in Marketing. My PhD dissertation work at London Business School dealt with empirical and strategic issues related to assortment decisions by retail stores. I am currently studying pricing behavior and dynamics in business-to-business markets.

I cannot say that becoming a marketing scientist was my childhood dream. I don't know what my childhood dream was, but I guess scoring this goal comes close. Only later in life did I learn that I could become a marketing scientist. It was not one of those typical things children of my generation were told we could become when we grow up. Marketing science is a great field to be in: There are so many things that have not been invented yet! 

The picture in this page is a good example of how INSEAD faculty members spend their days. We have enormous windows that look onto the Fontainebleau forest, and cute little green cups where we carry around our espresso. We work long hours writing papers, estimating statistical models, developing theories, preparing lectures, and meeting with students. I have many reasons to think that INSEAD is indeed the best business school in the world. Overall, I must say, life here is great*.