Biography - Research - Teaching - Scholarships - Skills - Useful stuff - Contact

"I'm enthusiastic about building econometric models that guide
managerial decision making. Currently, I'm investigating how acquiring
consumers with Free Trials influence Customer Lifetime Value (CLV).
In my free time, I enjoy listening to and making music, traveling,
and being involved in a development project in South India."

Biography

2012 University of Waikato, New Zealand
Visiting scholar (01/2012 - 04/2012)
2010 - current
 Maastricht University, The Netherlands
PhD student at the School of Business and Economics
(Department of Marketing and Supply Chain Management)
2008 - 2010 Maastricht University, The Netherlands
M.Sc. Research Master in Marketing (cum laude)
2005 - 2008
 Catholic University of Eichstaett-Ingolstadt, Germany
B.Sc. Business Administration

Research


Working Papers
Are Free-Trial Customers Worth Less than Regular Customers? (May 8, 2012, with Bram Foubert and Harald J. van Heerde).

Research interests
  • Sales Promotion
  • Customer Lifetime Value
  • Marketing Modeling
  • Social Networks

In my second PhD project, I investigate a unique panel dataset on music consumption (i.e., consumer's weekly listening behavior in an online social network), and total music sales for customers in the same region. This is joint work with my advisor Bram Foubert (Maastricht University, The Netherlands) and Dominik Papies (University of Hamburg, Germany).

Teaching
  • Return on Marketing
    (Analyzing the financial impact of marketing investments)
  • Skills Training on Writing Master Theses

Scholarships / Awards

2012
Nominated for Best Paper Award based on a Doctoral Dissertation
EMAC (European Marketing Academy Conference), Lisbon, Portugal

2010 Tuition fee waiver
"Top 3% Award", Maastricht University


2007-2010
 Cusanuswerk
Scholarship of the Federal Ministry of Education and Research for outstanding students, administered by the German Bishop Conference

Skills

Parallel Computing: R with snow, Cloud Computing
Programming: R | VBA | C | JavaScript | ASP.net
Languages: German | English | Dutch | Spanish

Useful stuff

Online meetings: join.me (Screen sharing) | dabbleboard.com (Collaborative scratch book)
Productivity: doodle.com (Find a meeting date) | followup.cc (Reminder service)
Academic writing: Writing guide
How to concentrate when reading: Try this (well, they recently changed their playlist... so you may want to try to click through the first pages)
Reading: The production of knowledge | Visualize This (Making good graphs)
Discovering music: StereoMood | chromemusic.de | TVNoir | Jango.com

Contact

Hannes Datta
Maastricht University
Tongersestraat 53
Room F2.05
6211 LM Maastricht
The Netherlands

E-Mail: h.datta@maastrichtuniversity.nl
Ph. (Office): +31 43 388 48 20

View Hannes Datta's profile on LinkedIn