Seth Godin: Quieting the Lizard Brain"What you do for a living is not be creative, what you do is ship," says bestselling author Seth Godin, arguing that we must quiet our fearful "lizard brains" to avoid sabotaging projects just before we finally finish them.I confess...moving beyond the idea is tough, sometimes it is time, other times it is resources; anyway, moving from an idea to an innovation is a lot of hard work. | in·no·va·tion Function: noun 1 : the introduction of something new |