COMMUNITY OUTREACH

General Methods

      focus on smaller tasks at first

      pick some small achievable things to get groups started

      create successful first-time activities and they should continue

      how not to be tuned out as "noise"?

      slogans: "Everyone wants to save money"; "Save money and save the world"

      put appropriate message at appropriate location, e.g. drought-tolerant-plant info at nurseries, recycling info at the dump

Alliances/networking with other groups and organizations

      Develop Networks

      neighboring communities/cities

      faith communities

      schools, PTAs

      dayworkers

      gardening groups; California Native Plant Society

      Leadership Mountain View (each trainee must complete a volunteer project)

      neighborhood/homeowner associations

      newsletters

      competitions between them?

      service organizations, e.g., Rotary

      landscape workers (who are especially impacted by toxic pesticides)

      business community (collaborate with ongoing Chamber of Commerce projects; also note Central Business Association)

      City of Mountain View (volunteer database useable for special events? copy some of their forms, e.g., volunteer skills, rather than reinvent them?

Door-to-door giveaways-

      of enviro stuff, possibly combined with emergency preparedness; and collaboration with Acterra work?

Film Festival

Green Drinks (networking meetings, not necessarily alcoholic)

Green parenting and childcare

How to reach people who are not Internet-connected?

Non-English speakers

Kids' activities

Monthly open invitational meeting for public to attend

Surveys

      Google tool for small surveys

      objective of survey? just surveying, or also trying to persuade?

      survey of schoolkids about their needs at home?

      surveymonkey.com

      Menlo Park Green Ribbon Citizens' Committee survey

Tabling at neighborhood as well as City events

Viral marketing

Welcome kits/"welcome wagon"

"Adaptation to climate change" info

ENERGY

      bottled water (discourage)

      collaborate with Acterra on energy audits, metrics

      group purchases of energy audits

      group purchases of photovoltaics ("solar power")

GREEN BUSINESSES

      local green business listings? (e.g., to find gardeners who don't use pesticides or noisy gas-powered blowers) Exist? Need publicity?

      Green Business competition (cf. existing awards, seals of approval)

PLANTS, BIODIVERSITY

      runoff from yards should go into ground, not storm drains/Bay

      promote home gardening

      avoiding use of pesticides, herbicides

      xeriscaping info, promotion

      nurseries have few drought-tolerant plants

      water agencies can provide materials and lit--make sure it's at nurseries

      backyard wildlife habitat

      community gardens

REDUCE, REUSE, RECYCLE

Apartment complexes

      increase recycling by improving information, making sure containers are there, multilingual labelling

      management should have info on recycling to give to new tenants

      what can and cannot the SMaRT station do, in sorting?

Art and Wine Festival (and other local festivals)

     The Chamber of Commerce has offered to provide "outreach" package help if GMV will maintain and monitor recycling and waste containers at the next AWF,  September 12-13.

      educational outreach/monitoring to improve use of recycling containers

      goal: require vendors to use biodegradable or recyclable packaging

Bottled water (discourage)

Diapers

Freecycling

Moving (personal, business)

Recyclopedia for MV

      cf.