Global Entertainment Marketing Systems (GEMS), based in Phoenix, Arizona, is a national sports and entertainment marketing firm experienced in the rapidly advancing world of venue development and marketing. GEMS was created by Global Entertainment Corporation in 2000 and is a recognized leader in securing sales and marketing revenues for sports and entertainment facilities.
The GEMS Mission
The primary focus of GEMS is to provide an experienced sales and marketing campaign developed just as soon as a project is secured. The objective is to test corporate and private interests by pre-selling property inventory, including:
- Naming Rights
- Beer Dominance
- Soda Rights
- Founding Partner Sponsorships
- Advertising
- Premium Seating: VIP Club Seats and Luxury Suites
Sponsorship
GEMS’ expertise in developing hometown facilities enables local, regional and national companies to be a part of the community. Forming corporate partnerships with GEMS and these hometown facilities can provide corporations with the ability to achieve their marketing goals through a unique approach in an environment that is interactive and exciting. GEMS has a wide range of sponsorship opportunities that create targeted,
quality encounters with consumers, thereby differentiating companies from the competition and builds brand equity.
Signage
GEMS can design customized signage to maximize sponsorship revenue. With the right arena presence, corporations can bring to life their marketing plans, as well as, breaking through the clutter of traditional advertising.
Premium Seating
GEMS works with regional companies and individuals to secure the best seats in the house at some of the country’s newest and most affordable multi-purpose sports and entertainment venues. Consumers can welcome a lineup of premier artists and entertainers for concerts, ice competitions, family shows, and sporting events including basketball, arena football and professional ice hockey provided by the Central Hockey League.
With GEMS’ Premium Seating Program, including club seats and luxury suites, fans can experience the finest sight lines with outstanding views of the action, as well as, a wide range of amenities designed to enhance the sporting and entertainment experience.
Naming Rights
In today’s commercial climate an important factor in a company’s success comes from a strong market position and community recognition. A strategic Naming Rights agreement can deliver these elements by positioning a company’s brand at the top end of the spectrum while allowing maximum exposure to several market segments at one time. The benefits of naming rights entitlement brings wide spread positive brand impression on a local, national and international level. GEMS has assisted several corporations by providing tremendous value by building their brand awareness with naming rights.
