
Word-of-mouth marketing is effective and “one friend telling another” is also well suited to our GetMade signup process. An example of a typical viral subscriber acquisition process follows. In this example we will use a Mobster Member (Bob) telling a Non-Mobster friend (Joe) how to join (or in Mobster parlance),GetMade - Mobster Member – “Hey Joe, have you heard about Mobster”?
- Non-Mobster friend – “Hey Bob, no, what’s Mobster”?
- Bob - “Internet calls from your mobile phone for cheap long distance rates”.
- Joe - “How do you make internet calls from a mobile phone? Is it like Skype™ or something that works on cell phones”?
- Bob – “Sort of, but you don’t need a special phone or download or broadband or anything; It just puts dial tone on your phone and you make the call to wherever you want. They give you an hour worth of free long distance just for signing up”.
- Joe – “Cool, I never make long distance calls from my cell ‘cause my carrier charges big bucks per minute. I called Mexico once while my Wife was down there on business and it was like fifty cents a minute and I got a huge bill”.
- Bob – “I know, my carrier is a rip-off too when I call to Canada or London to talk to my Parents and Sister, but Mobster charges only a few pennies a minute anywhere in the world, to landlines or mobile phones-it doesn’t matter”!
- Joe - “That would sure help with my bill, is it easy to sign up”?
- Bob - “That’s the coolest part! You just sign up with a text message. They call it ‘Getting Made’ like the Mob guys when you join the Mafia. Want me to show you? You can use it for free for an hour and see what the rates are and if you like it just keep on using it. They give you your own Mobster number which allows you and I to talk for free as well, from anywhere! It still takes bulk minutes off your calling plan but the other calls are either super cheap or free if you are talking to another Mobster Member”!
- Joe - “Now that’s totally cool, yeah, show me how to ‘Get Made’” (laughter).
- Bob – “OK, go ahead and send this text message” ‘800mobster”
- Joe – “OK, 800mobster, hit send….done!
At this point the Mobster message server sees the inbound text message and captures the sender’s mobile phone number and automatically reserves the sender an associated Mobster (DID) number in the same area code as the senders mobile phone number. It then sends a reply text to the sender asking if the sender would like to subscribe to Mobster. - Joe – “ Hey it just text’d me back asking if I want to Get Made”
- Bob – “ Right, just reply with ‘YES” and it will finish the sign-up”
- Joe – “ Cool OK, Y-E-S…send, OK, sent it”
At this point the Mobster message server sees the ‘YES confirmed” text message and re-confirms the sender’s mobile phone number and automatically assigns the requester an associated Mobster User Name and Password along with the Mobster DID number. It then sends a “Welcome to Mobster” text to the sender with their Mobster DID number, the new Members User Name and Password (which can both be changed/personalized on the website after the first login) and confirmation of 60 minutes of free long-distance calling credit, along with a link to the Mobster Login Page and suggestion that the new subscriber save their Mobster number in the “speed-dial” list on their mobile phone. - Joe – “ OK, its text’d me back and says my Mobster number is 858 555 1234, my User Name is Mob858x2121 and my password is mws1650mobi and to put the Mobster number in my speed-dial or save it as “Mobster” in my Contacts”.
- Bob – “Yeah, I put mine in my speed-dial on button position #7 and when I hold down the 7 button it sends me my dial-tone, then I make my call just like a regular long-distance call from a landline”.
- Joe – “Let me see, yeah, I’ll put it on button #9…there, it’s in”!
- Bob – “So go ahead and hit it and call someone when you get the dial-tone”.
- Joe – “OK, let me pull up my friends number in London. They’re 8 hours ahead so it’s about 6PM there. He’ll be around I think”.
Joe holds button #9 down for 2 seconds, activating his speed-dial function on his cell phone, which places the call to his Mobster (858 555 1234) number. He immediately hears dial tone and dials his friends London number (011-44-7900-832-194). - London Friend ‘Ian’ – “ Hello Ian here”
- Joe – “Hey Ian it’s Joe calling from California. How’s it going man”?
- Ian – “Brilliant Mate! How’s things in sunny California? You all right”?
- Joe – “Excellent bro’, just checking out a new service called Mobster that allows me to call overseas on my mobile phone for cheap”!
- Ian – “That’s a new one; I don’t use my mobile to call overseas as my carrier charges a bloody fortune! I use calling cards from my landline or I’d pay through the nose! Does it work from the UK to the US? Would it work on my mobile”?
- Joe – “Hold on I’ll check with my friend Bob-he just got me hooked up”.
- Bob – “It says on the Mobster website that you can get a Mobster number almost anywhere in the world, so yeah, I think he can use it no problem”.
- Joe – “Bob says yes, you can get it on your UK mobile no problem. I signed up in like a minute just from a text message and they gave me an hours worth of free long distance for signing up. You just login on the Mobster website when you get your user name, password and Mobster number and can access your account and add more money when you run low. It also has voicemail and call forwarding and you can check all your calls and see how much you saved compared to your mobile service”.
- Ian – “The call quality is really good! It sounds better than my mobile phone usually does when I get an overseas call. I should try it. How do you sign up”?
- Joe – “Oh it’s easy, just send a text to 800mobster and wait for the reply”.
- Bob – “No in England and Europe it’s 0800mobster but the rest is the same”
- Joe – “Sorry Ian, text 0800mobster from the UK. When you get a Mobster number, we can talk for free on landlines and Bob says mobile’s are mega-cheap when you go Mobster-to-Mobster”
- Ian – “That sounds super mate, I’m going to try to sign up and call you back”
- Joe – “Right-on bro’, I’ll text you my Mobster number and you can save it with my other one in your mobile. You can also forward your Mobster number to your mobile phone number and I can call you on that for free”!
- Ian – “This is great! Let me get signed up and I’ll ring you back”!
- Joe – “OK, call me back in a couple of minutes”.
- Ian – “OK, cheers mate”!
- Joe to Bob – “Thanks man, this is a really cool deal! I’m going to text all my friends and give them the text signup number and tell them to text me their Mobster numbers when they get them”
- Bob – “Remind me to tell you about the SpeakEasy™ after Ian calls you back”.
- Joe – “ SpeakEasy? What’s that”?
- Bob – “It’s a box that plugs into your internet at home and lets you put 4 other mobile numbers on your service, so your Wife and Kids or your employees or whoever you want can get the same service and it also gives you a landline for unlimited US calls for $19.95 per month. And Mobster-to-Mobster landline calls are FREE, anywhere in the world! It’s way faster and way easier than Vonage™ to hook up and you just save that much more on all your local, national and international calls. I hooked up my business and my sales guys use the box at the office so our business calls are like half what they were before. We saved over $150 in just the first month. It costs $199 and you just plug it in and go. I’m getting some more of them as gifts for my employees to use at home so their families can save money as well”!
- Joe – “You’re a great boss Bob! I could use one of those for my family and maybe my boss would be nicer if I saved him some money. He always questions our phone allowance ‘cause we use our own cell phones for business and he pays us back each month”.
- Bob – “Mobster keeps a record of all the calls when you want to figure out which ones are for business and which are personal. If he used that he would know exactly how much to give everyone back each month. He just has to login and all the ‘After Five’ calls are right there with time stamps, cost and everything! You guys would save him a ton of money by being on Mobster at the office. Maybe he’d buy you a new phone to thank you” (laughter, then Joe’s cell phone begins to ring)
- Joe – “Hello this is Joe, oh hi Ian, did you “get made” (chuckle). You did, cool! What’s your Mobster number, I’ll put in your contact info on my phone. Bob was just telling me about the SpeakEasy. What is it? Well hey, check this out…”
…And so it goes, on and on, day after day, innocent, unsuspecting, decent people talk to friends and are pulled into the ‘Numbers Racket’ and pretty soon their friends have also been “Made” and one day they wake up and realize… Talk IS Cheap! Angus “Capo” Clark-Founder/CEO-Mobster Mobile |