Below is a list of talking points that can be used to sell the LUCID-Art. The same list can also be downloaded as a Word .doc at the bottom of the page.

LUCID-Art camera lucida talking points

 

►History

-Camera lucidas have been around for hundreds of years. Great Masters of fine art from Jan Vermeer to Jean Ingres were said to have used camera lucidas and similar devices to help create some of their masterpieces.

-But in the past camera lucidas, while really neat and useful, reflected tiny unstable dim images that could only be used with special lighting and the price could be $400 to $1500 for an old-fashion brass one or they were cheap plastic toys that could still approach $200.

 

►The LUCID-Art solves all of the problems with the classic camera lucida, while retaining the magic and history.

-The image is bright in ordinary lighting situations and can be adjusted brighter or dim as needed.

-The image is large: up to 37 X 20 inches and to any size smaller.

-The image is far more stable than that of older camera lucidas—making it easier to use and far more practical.

-All this in a light weight aluminum alloy art tool and the price is a fraction the cost of its predecessors.

 

►What is it?

-The LUCID-Art an improved version of the classic camera lucida art tool that has been used by artists, including some of the Great Masters, for centuries.

 

►What does it do?

-It reflects the view of the scene in front of you down on to your paper or canvas.

-Kind of like an art projector except it uses no electricity and you’re not copying a photo—an art project helps you copy a photo, a LUCID-Art help you draw from life.

 

►What is it used for?

-A person can draw right over the reflected image and make an optically accurate sketch in minutes.

-Making it fun and easy to get correct perspective, foreshortening, proportion, position, overlap, shape.

-Leaving you more time to develop your art the way you want it: without being frustrated by the technical elements.

-Great for landscapes, portraits, figures, still lifes or anything else.

 

►What does it work with?

-It reflects image on to virtually any surface: white or light paper or canvas, wood panel, metal, glass, crafts, clay, fabrics, etc.

-And it can be used with any medium: pencil, paints, pastels, charcoal, ink, etching etc.

 

►Other Benefits:

-Uses no electricity, so it’s green!

-Made in the USA.

-Can also copy photos—up to 2x larger than life.

-It’s light, compacted and portable!

-Fun green professional magical alternative to an art projector.

 

►What kind of customers buy it?   23.6% beginners. 52.9% amateurs. 23.5% Professional artists.

-Great for beginner that want to learn to draw or love to paint but need help getting an under drawing. 

-Most purchasers are part-time or amateur artists that want a better, faster and easier way to get their work started and to help them get that realistic edge that they’ve always wanted.

-And many professional artists use our LUCID-Art to help give them that extra magic in their work and to simplify the technical part of art.

 

►Each unit includes:

-One strong light weight aluminum alloy LUCID-Art camera lucida with a powder coated finish, easy to turn knobs and shatter proof mirrors

-Two shatter proof optical filters that can be interchanged and combined to create nine brightness levels instantly without any lighting changes

-A helpful illustrated user's manual, online technical support, and a bonus optical grade microfiber cleaning cloth