In recent months a number of advising or 'getting hands dirty' involvements have been undertaken. Some have been short in nature, others involve a long term mutual advising relationship depending on an individual's orĀ company's particular needs. Here are a few undertaken: Company assessment: mobile Value Added Services: A UK venture capital company was considering an investment into a company that provided white-labelled value added service platforms to mobile operators around the world. They wanted to better understand what the company's products and services were, did they have any competitors, how successful they had been, what issues could prevent revenue growth and an opinion on what the future may hold for them. Technology and commercial advice: Mobile advertising: A UK mobile software company required ongoing help to develop
new product platforms. This included extensive work to help define a new software and hardware architecture and to ensure that current customer requirements and future market and business strategy
considerations were taken into account. Involvement also involved the creation of more formal development processes that fully involved the commercial side of the company. Internet software company: Within a period of six months, a considerable pipeline of potential customers was developed for a new start-up which resulted in the first two invoiced sales for the company which was a critical milestone needed to complete their first VC funding round.
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