I would like to submit a plan titled “From Content to Product”, a radical but logical strategy for defero to survive and prosper in the era of new media.

Since the Internet democratized information, content across all media has gradually become free of access. Everybody has offered their content free hoping they will leap long-term gain from advertisement revenue, sacrificing short-term profit. But reality tell us that we might have to wait longer than we have expected, or even forever.

I would not go as far to say offering free content was wrong; my point is that it was not enough. I propose defero to go further than merely providing users with accessible content, but not by making everything free. We should go backward; it is time to start offering tangible and personal products, that can be owned or experienced outside web browsers.

My plan starts with upgrading defero’s internet presence with social-media rich platform, as listed in the "Traditional" Web 2.0 Presence list below left. Additionally, I suggest “My derero” premium service as listed in the "Back to the Future" Payment Scheme list below right.