We believe that information leads to knowledge and knowledge is power. This site is dedicated to both Personal and Business Finance. It is easily overlooked that understanding Finance is of vital importance to every individual. Whether you are dealing with your individual finances or with your company affairs, knowledge of finance is critical. 

It is a common misconception that Finance is for CAs, CFAs, CFPs and accountants only and best left to them.

Failing to plan is planning to fail. It is very true for personal finance. Personal finance looks at how an individual's money and future is managed.It involves analyzing their current financial position, predicting short-term and long-term needs, and recommending a financial strategy. This may involve advice on retirement planning or pensions, wealth creation through stocks and mutual funds, children’s education, home loans, life insurance, and other investment.

Isn't it also vital to understand corporate financial information, understand how accounting data flows and evaluate corporate financial performance and understand the language of accounting and finance.

How even Marketing professionals need to understand the profitability of their efforts.And a business plan has to incorporate the source and use of funds statements. 

The fundamental principle of Finance is that any business proposal shd be undertaken only when the present value of the future cashflows is greater than the initial cash outlay. 

The "Goal" of Financial Management is the maximisation of the wealth of the shareholders.

We will also attempt to put a link to the financial scene in India. We think that there is a lot of difference in the level of the markets geographically. For example the credit score in India is just taking off while in US it is indispensable for any credit.

We will attempt to chronicle the development and promotion of standards for Financial Planning to benefit the general public in the country. We will also make an effort to explain financial management for businesses in simple language (Finance for non finance executives: FFNFE)

Is it too much to keep Personal finance and Business finance together?

Before we appear too knowledgeable let us put a disclaimer that this is not intended as financial advice. We would like readers to take responsibility for themselves.