Assistant Professor, Department of Economics , Universidade do Minho. 

PhD in Economics, Oxford University (2005), Supervisor: Mark Armstrong .

Master in Industrial Economics (Universidade do Minho), Licenciatura in Economics (Faculdade de Economia, Oporto University)

Current Director of the Undergraduate course in Economics, Universidade do Minho.

Member of the Economic Policies Research Unit (NIPE). 

Research interests: Competitive Price Discrimination, Advertising, Media Markets, Competition Policy, Industrial Organization and Game Theory .

Research

Publications:

Financed Research Projects:

Title: New Insights on the Economics of Customer Recognition and Behaviour-Based Price Discrimination

• Researchers: Rosa Branca Esteves (Principal Investigator) and Helder Vasconcelos
• Consultants: Prof. Mark Armstrong 
• Funding: Fundação para a Ciência e Tecnologia (FCT), 35.000 euros (Ref: PTDC/ECO/69786/2006)
• Duration: 3 years (2008-01-01 a 2010-12-31). 
• Final Evaluation: A (Highest grade)

Title: Competition and Consumer Policy Issues in Media Markets

• Researchers: Rosa Branca Esteves (Principal Investigator), Joana Resende and Helder Vasconcelos
• Consultants: Prof. Mark Armstrong and Prof. Jean Gabsewicks
• Funding: Fundação para a Ciência e Tecnologia (FCT), 27.000 euros (Ref: PTDC/EGE-ECO/108784/2008)
  Duration: 3 years (2010-01-01 a 2012-12-31).

Title: The Welfare Effects of Bundled Discounts in Oligopoly

• Researchers: Duarte Brito (Principal Investigator), Helder Vasconcelos and Rosa Branca Esteves
• Consultant: Prof.Luis Cabral
  Funding: Fundação para a Ciência e Tecnologia (FCT), 18.000 euros (01/01/2011-31/12/2012)

Working papers:

• Competitive Targeted Advertising and Price Discrimination, NIPE-WP 08/2011 (co-author Joana Resende)

• Price Discrimination under Customer Recognition and Mergers , NIPE-WP 23/2009 and CEPR Discussant paper. (co-author: Helder Vasconcelos) (Revise and Resubmitted to Journal of Economic Behaviour and Organization)

• Price Discrimination with Private and Imperfect Information, NIPE-WP 3/2010.  (Submitted to Scandinavian Journal of Economics)

• A Survey on the Economics of Behaviour-Based Price Discrimination”, NIPE - WP 5 / 2009. (Revise and Resubmitted to Journal of Industrial Organization Education)

• Customer Poaching and Advertising, NIPE-WP 12/2007(Previous version awarded with the EARIE Young Economist Award Essay 2006). 

• Price Discrimination with Partial Information: Does it pay-off?, NIPE-WP 12/2008. 
• Pricing with Customer Recognition, NIPE-WP 27/ 2007. 

 

In progress:

• Price Competition with Retention Strategies (with Patrick Rey)
• Competitive Targeted Advertsing and poaching in product differentiated markets
• Competitive Price Discrimination and Strategic Incentives to Collude
• Behavior-Based Price Discrimination with Elastic Demands. (with Carlo Regiani)
• Price Discrimination with Incomplete Information about the Rival's Costs.

Teaching

Contacts

• Email: rbranca@eeg.uminho.pt
  
• Tel: + 351 253601932
  
• Fax: +351253676375
  
• Mail address: Department of Economics, University of Minho, Campus de Gualtar, 4710 Braga, Portugal