Course Overview

A great sales presentation does not demand all the bells and whistles. Rather, salespeople should try impressing their clients with knowledge of the products and services they sell, and their understanding of their customer's problems and the solutions they need.

This one-day workshop will help you teach participants how to:

• Identify the key elements of a quality proposal
• Write a winning proposal
• Perfect their first impression, including their dress and your handshake
• Feel more comfortable and professional in face-to-face presentations

Detailed Course Outline

Introduction and Course Overview You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Business Writing Basics To get started, we will look at some basic ways that business writing is different from literary writing.

Writing a Proposal During this session, we will look at the two major types of proposals: formal and informal.

Writing Your Proposal There are three easy steps to get started on writing a proposal. We will discuss each of them in a lecture.

Getting Thoughts on Paper We will look at some ways to organize and sequence a proposal. Then, participants will apply those methods to a sample proposal.

Basic Formats During this lecture, we will look at indirect and direct proposals. Participants will then work in groups to turn a direct proposal into an indirect proposal.

Editing This session will explore some basic editing techniques, including the readability index.

The Finishing Touches During this session, we will look at some final touches that can jazz up your presentation.

The Handshake Often, you will need to greet people before and/or your presentation. This session will offer some tips on a key element of your greeting: the handshake.

Getting Ready for Your Presentation We will offer participants some preparation tips. Then, participants will be asked to prepare a brief presentation on the spot.

Elements of a Successful Presentation During this session, we will explore five keys to success through a lecture and small group work.

Dressing Appropriately This session will help participants dress for success.

Dealing with Questions Many presenters find the question and answer period difficult to manage. This brief lecture will offer some easy tips on dealing with questions.

Presentations To wrap up the day, each participant will give a two to three minute presentation.

Workshop Wrap-Up At the end of the day, students will have an opportunity to ask questions and fill out an action plan.