The dawn of the internet era opened up amazing
new possibilities. Impossible is not a word anymore! India has also joined the bandwagon
and the numbers themselves do all the talking. The latest statistics* reveal
that 400 million people access internet regularly in India and that is jump of 700% in
last six years. And, here comes the best part; the internet users as of now
comprise of only 3.6% of the population. Now you can imagine the scope
of internet marketing in India!
Now that we have come to terms with the
tremendous scope of internet marketing in India, we have to understand that
marketing through the internet can be an entirely different ball game. In fact
it is a potent combination of technology and marketing acumen.
If you too want to hop into the online business
bandwagon, the first aspect is developing/ hosting of your website. Then you
can employ any one or all of the internet marketing techniques mentioned here
and they are:
- Search
Engine Marketing (SEM): Search engine marketing has of late
become one of the principle tools in the armory of the Sauvé internet
marketer. This prominence of SEM is owing to the fact that the search
engines like Google, Yahoo etc. are being used by more and more people as
their principle method of searching for relevant information. And, you can
hope to sell through them if your website is visible on these search
engines. The principle techniques employed in SEM are:
- Search
Engine Optimization (SEO): A set of practices employed to get
ranking for WebPages on relevant keywords (search queries). SEO does this
by improving a websites structure and content.
- Pay
per Click (PPC): PPC takes the sponsored route to drive relevant
traffic to a website. The positioning of Ads is determined by a
competitive bidding structure.
- Paid
Inclusion: In paid inclusions, you can pay your way up on to the
natural listings of search engines. As of now, Google has stopped its
paid inclusion program.
- E-Mail
Marketing: As the name suggests, e-mail marketing is promotion
through e-mails. If used effectively it can assure you maximum returns on
each penny you spend. It can be used for acquiring new customers, enhance
the relationship you have with your existing clientele.
- Advantages:
Cheap, instant, easily traceable and if used properly the return on
investment can be astounding.
- Disadvantages:
Due to the overdoing of the e-mail campaigns by online
companies, they are now being categorized as Spam mail. Thereby reducing
the chances of it actually reaching the intended person.
- Banner
Advertising: Banner marketing involves placing your advertisement
on any third party website. This Ad will link to your website, this way if
the potential customer clicks on your banner, he will be directed to your
website. It can be a good way of attracting relevant traffic to your
website.
- Interactive
Advertising: It involves the use of interactive media
applications to promote products online. It in fact involves the right use
of text, images, Flash animations, AV clips etc. The interactive
advertising platform in a way intends to send across a personalized
message by giving the readers/ viewers a visual treat.
- Blog/
Article marketing: Articles and blogs can be used effectively to
propagate a marketing campaign. By submitting in various directories like
Ezine and Go articles, you can hope to generate traffic through the link
you have placed on the article directing towards your website.
Moreover, in my personal opinion
in a country as diverse as India,
the real action in a few years of time would lie in localization. Websites
which will do business in Hindi and other local language would do well. It's
simply because contrary to the claims, for a major chunk of Indians English is
still an alien language.
Visit Us :
http://internetadvertising-marketing.com
Source By :
http://EzineArticles.com/?expert=Tarun_Gupta
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