... Style is, of course nothing else but the art of conveying the meaning appropriately and with perspicuity, whatever that meaning may be, and one criterion of style is that is shall not be translatable [into other words of the same language] without injury to the meaning. Johnson's style has pleased many from the very fault of being perpetually translatable; he creates an impression of cleverness by never saying any thing in a common way. ...

... The source of bad writing is the desire to be something more than a man of sense,--the straining to be thought a genius; and it is just the same in speech-making. If men would only say what they have to say in plain terms, how much more eloquent they would be! ... And I can not conclude this Lecture without insisting on the importance of accuracy of style as being near akin to veracity and truthful habits of mind; he who thinks loosely will write loosely, ... Let me also exhort you to careful examination of what you read, if it be worthy any perusal at all; such an examination will be a safeguard from fanaticism, the universal origin of which is in the contemplation of phenomena without investigation into their causes. S.T. Coleridge Lecture on Prose Style 1818