Overview

I am a public relations, marketing and media professional with 20 years of broadcast, public relations agency and corporate experience. Most recently, I have specialized in merging social media techniques with traditional public relations, resulting in successful media relations, account team leadership and new business development.

Current Career Experience:

ACCOUNT DIRECTOR, SHIFT Communications, Boston, Mass., 2008-present

• Lead account teams including: strategic direction; client relations; team development and mentoring; social media strategies and tactics
• Clients Include: INTTRA, Christian Science Monitor,Powered, Ridecharge, and others
  

ACCOUNT DIRECTOR: Topaz Partners, Woburn, Mass., 2005-2009

• Bring in in new business to the technology public relations agency agency, representing as much as 20% of revenues at any one time

• Lead account teams in diverse technology areas such as: networking/storage/data center, mobile applications, social networking software

  1. Clients include: Prospero Technologies/Mzinga, Adesso Systems/Tubes Networks, Broadcom/RAIDCore, Novarra, Podcast Ready, Brijit

• Co-lead of Buzz Media and Online Communications social media program

• Blogger for Tech PR Gems and producer and host of Probecast podcast

ORGANIZER: PodCamp Boston, 2006-present

• Volunteer on organizing committee for annual social media un-conference

• Responsible for public relations activities, including press release coordination and media outreach

• Speaker at PodCamp Boston 2006

In the Media:

• PR-Squared, April 4, 2008: 'Doth Milady Tweet Too Much?' - Finding a 'Work/Life/Tweet' Balance”

• Marketing Profs, January 30, 2008: “The Role of PR in Social Media: A Podcast with Doug Haslam and Shel Holtz”

• Technosailor, November 5-9, 2007: PR roundtable with Marc Orchant, Marshall Kirkpatrick, Brian Solis, Cathryn Hrudicka and Doug Haslam

  • Part 1: “The Challenge of Social Media”

  • Part 2: “Brand in the Internet Era”

  • Part 3: “Engaging Public Relations for Bloggers 101”

  • Part 4: “Outing Bad PR”

  • Part 5: “Industry Advice”

• Beth Kanter's Blog, October 27, 2007: “Following the Social Media Conversation for PR - Bryan Person and Doug Haslam”

• What's Next Blog, October 21, 2007: “A Good PR Pitch: Now that's a Switch!”

• For Immediate Release, October 1, 2006: “Interview—Doug Haslam, Topaz Partners”

• Livingston Buzz, March 20, 2008: “Doug Haslam Chats Up Twitter and More”

• Forward Podcast, August 15, 2007: “Micro-blogging and Twitter”

• New Comm Road, May 15, 2007: “Managing a Blogger Relations Campaign”

• Media Bullseye Radio, January 25, 2008: “Roundtable: Doug Haslam Joins the Gang”

• Media Bullseye, January 2, 2008: “Twitter: Where It's @ for Business?”

• Media Bullseye, December 12, 2007: “Social Media and the Changing Nature of Conferences”

• Media Bullseye, March 5, 2008: “Do We Need Video as a Communications Tool?”

Speaking

• Integrated Marketing Summit, October 2009: "Effective PR in a Social World."

  Effective PR in a Social World

  View more presentations from DougH.

  
  

  Social Media Breakfast, February 2008: “How Twitter Changed My Life”

• PodCampBoston, October 2007: “Following and Joining Online Conversations” (with Bryan Person)

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• PRSA Yankee Chapter, May 2007: Social Media Skills Workshop (with Chip Griffin)