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UNDERSTANDING MEDIA


COURSE OUTLINE - WINTER 2012 (INCLUDES COURSE SCHEDULE)

INTRODUCTORY CONCEPTS AND DEFINITIONS: MEANING, COMMUNICATION, REALITY AND REALITY TELEVISION - WEEK 2
VIEWING FOR CLASS 2: What is semiotics?
READING FOR CLASS 2 - TALES FROM THE CUTTING ROOM FLOOR (mature content )
MY CLASS NOTES FOR CLASS 2 - MEANING
Merchants of Cool (available for viewing on PBS Frontline site)


TOOLS OF THE TRADE - WEEK 3
SKILLS AND STRATEGIES FOR MEDIA EDUCATION (read for class 3)
TRIANGLE MODEL OF MEDIA LITERACY (PRODUCTION, TEXT, AUDIENCE) (review for class 3)
YALE FILM STUDIES SITE (review for weeks 3, 4, and 5)
INTERVIEW WITH DOUGLAS RUSHKOFF (MERCHANTS OF COOL) (review for class 3)
GROUP EXERCISE


TRADITIONAL AND TRANSITIONAL MEDIA - CLASS 4
Overview of Mass Media (review for class 4) (review for class 4)
MOBILE PHONES AS 7th MASS MEDIA (review for class 4)
YALE FILM STUDIES SITE (review for weeks 3, 4, and 5)

WILL BE VIEWED IN CLASS
McLuhan
McLuhan and the Technological Cycle
James Burke - The Day The Universe Changed. Part 4, segments 1, 2,3, 4


GROUP PROJECT DESCRIPTION

OPTIONAL RESOURCES FOR GROUP PROJECT - INTRODUCED IN CLASS 4
Media Timeline (class 4)
Compressed media timeline (class 4)
Electronic Media Overview - Telegraph, Radio, Telephone, Television, Internet (review for class 4)
Electronic Media Cont'd - Sound Recordings
History of Visual Communication (good section on print, among others)
Twilight of the Books (what happens if people stop reading?)
Brief History of Cinema

       
SOCIAL MEDIA, SOCIAL EFFECTS - CLASS 5
Can You Hear Me Now? (review for class 5)
The Man Who Lied to his Laptop (class 5: watch first 20 minutes or so ...)
Have Social Networks Peaked? ("Facebook Fatigue") (Review for class 5)
Facebook Poll Sheet
Frontline: Digital Nation (available for viewing on PBS Frontline site)


YALE FILM STUDIES SITE (Yes, continue reviewing!)


ADVERTISING AND MEDIA - CLASS 7  (February 29)
FINAL VIDEO PROJECT

Intro To Advertising Slides
Advertising Segmentation Slides (review only the first 10)
!st half of Frontline: The Persuaders (available for viewing on PBS Frontline site)


INTERACTIVE MEDIA - CLASS 8 (March 7)

WHAT ARE INTERACTIVE MEDIA?(presentation - will be viewed in class)
Discussion of Definition of Interactive Media (read for week 8)
The Man Who Lied to his Laptop
In-Class individual and group work - sensor/interactive technology walk
                                                        - what is interactive media vs. interactive art and technology
                                                        - can you invent a new form of interactive media or tech? What meaning could it share?
2nd half of The Persuaders
Update on Group Projects


GROUP PROJECT WORK-SHOPPING


GROUP PROJECT PRESENTATIONS - CLASS 10 (March 28)

GAMES, GAMING AND "GAMIFICATION" - CLASS 11 (April 4)


Games and Gaming Presentation
13th street  -Interactive Horror Film
Games and Art (review for class 9)
New York Times Computer Rock Paper Scissors AI
Game Parody
Jane McGonigal TED talk
Tom Chatfield TED talk
Game Exercise


MID-TERM QUIZ - CLASS 12 (April 18)
Information on the mid-term

Notes From Television Group Presentation
Notes From Radio Group Presentation

TELEVISION PITCH SIMULATION - CLASS 13

CREATIVITY AND MEDIA - CLASS 13 (April 25)


INDIVIDUAL FILM PRESENTATIONS - CLASS 14 (May 2)
FINAL VIDEO PROJECT



Self-evaluation (please print and submit) CLASS 15! (May 9)
 
FINAL PROJECT - WRITTEN ANALYSIS (NOW OPTIONAL)



VARIOUS ADDITIONAL RESOURCES

No Logo (Chapter 1)