U.S. Demand Stimulation Plan: the Enterprise "Data Savvy" Operator

• Train all customer-facing employees to use the basic SMS features
• Demonstrate how to use and personalize the free content services
• Create practical internal business-process applications that utilize SMS
• Launch a "messaging & data applications" contest, and reward the best ideas
• Apply ethnographic science to study which applications are adopted, and why
• Write vivid data application scenario stories, and post them on your web site
• Lobby to add the role of "wireless applications advocate" to the CTIA's charter
• Simplify enterprise SMS pricing; include a monthly price cap; MT SMS should be free to the recipient.
• Promote the simplicity of using "mobile text messaging" with a new application-centric PR campaign

What's Next: the Future of Enterprise Wireless Messaging

Voice-activated information retrieval has incredible raw potential for mainstream enterprise wireless phone applications. Simply call 1-800-555-TELL to access the free and customizable information services of Tellme Networks Inc. (http://www.tellme.com)

After you use this practical capability, then imagine how easy it would be to speak your request for information retrieval, and then say "SMS" and have the text sent to your mobile phone. As an example, you could download driving directions, or lists of any other details that are better presented in a text format. Then, simply store the details in one of the text message memory slots built into your mobile phone. Note; it's easy to retrieve these stored messages later.

Now, let's take this concept one step further, and imagine that you're accessing your corporate CRM system, you speak your request and the customer account information text is sent to your mobile phone. If you're concerned that the 160 character limitation of SMS isn't enough to meet your needs, then you'll appreciate that Enhanced Message Service (EMS) will be deployed by U.S. carriers during 2004, with a text message limit of over 1000 characters (plus, a bunch of other new features).

SMS Messaging Primer: Learn to Walk the SMS Talk

Tired of having to explain to my own friends and business associates how to send a text message from a PC to a mobile phone anywhere in the U.S. -- and also how to select useful free digital content to be delivered automatically to their phones as text messages -- I created my own brief SMS Primer.