David H. Deans Portfolio

Book Reviews

There's so much to share, and yet so little time. Here's my list of books that I recently read, in no particular order, with links to my review.


Secrets of Social Media Marketing: how to use online conversations and customer communities to turbo-charge your business
by Paul Gillin

Groundswell: winning in a world transformed by social technologies
by Charlene Li and Josh Bernoff

Making Meaning: how successful businesses deliver meaningful customer experiences
by Steve Diller, Nathan Shedroff and Darrel Rhea

Home Networking Simplified: an illustrated home networking handbook for the everyday user
by Jim Doherty and Neil Anderson

Don't Make Me Think: a common sense approach to web usability
by Steve Krug

The Business Case for E-Learning: realizing productivity gains from network-driven communication
by Tom Kelly and Nader Nanjiani

Mapping Information Technology to Your Business: seven principles to creating and understanding professional information technology organizations
by Fred Mapp

How to Grow When Markets Don't: from the author of "the art of profitability"
by Adrian Slywotzky and Richard Wise

Web Design on a Shoestring: you don't need a big budget
by Carrie Bickner

Before and After Page Design: design principles made visible
by John McWade

Hope is Not a Strategy: the six keys to winning the complex sale
by Rick Page

Masters of Networking: building relationships for your pocketbook and soul
by Ivan R. Misner and Don Morgan

The Innovator's Solution: creating and sustaining successful growth
by Clayton M. Christensen and Michael E. Raynor

Re-Imagine!: business excellence in a disruptive age
by Tom Peters

Smart Mobs: the next social revolution
by Howard Rheingold

Essential Blogging: selecting and using weblog tools
by Cory Doctorow, Rael Dornfest, J. Scott Johnson, Shelly Powers, Benjamin Trott and Mena G. Trott

Design for Community: the art of connecting real people in virtual places
by Derek M. Powazek

Building Wireless Community Networks: implementing the wireless web
by Rob Flickenger

Small Pieces Loosely Joined: a unified theory of the web
by David Weinberger

Online Copywriter's Handbook: everything you need to know to write electronic copy that sells
by Robert W. Bly

Purple Cow: transform your business by being remarkable
by Seth Godin

Execution: the discipline of getting things done
by Larry Bossidy and Ram Charan

Agenda: what every business must do to dominate the decade
by Michael Hammer