Daniel Beunza
Society - Technology - Capital markets
My research contributes to economic sociology by pursuing a novel understanding of the financial markets. Building on the intellectual tradition of Max Weber, Georg Simmel and Michel Callon, my work examines the ways in which social relations and technology shape value within Wall Street.My original contribution to our understanding of finance lies in relating economic sociology to science and technology studies (STS). In effect, I approach traders and analysts as if they were scientists. In one of my projects (see below), I examine a trading room as if it were a laboratory and focus on how technology shapes the expert knowledge generated within the room. In my study of valuation (again, see below), examines how securities analysts engage in scientist-like controversies about the interpretation of economic data.
Projects:
NEW How can banks profit from financial models without falling victim to them? Financial models pose a cognitive paradox. As a powerful form of codified knowledge, models allow their users to interpret complex information in an uncertain world. But models can also blindside their users by locking them in the cognitive schema encoded in the models. In "Reflexive Modeling: The Social Calculus of the Arbitrageur," we conduct an ethnographic study of an equity derivatives trading room that addresses this question. The study reveals that arbitrageurs overcome the modeling paradox by introducing dissonance in their daily calculations. Arbitrageurs compare the outputs of their models with the estimates made by their rivals, themselves obtained by using models in reverse. This form of reflexive modeling distributes calculation across rival arbitrage funds, enhances search and increases returns, but it can also lead to financial disasters. Reflexive modeling differs from Granovetter's embedded action in that it entails a calculative activity centered on formulae and numbers. It differs as well from Callon's disentanglement in that it emphasizes how social relations make calculation possible. |
Academy of ManagementSociety for the Social Studies of Science Art and Finance
WHY STUDY FINANCE?We live, I belive in the age of financial capitalism. This became amply clear in the late 1990s, when the rising prices of the dot-com companies turned the Internet into the central events of the time. Financial capitalism manifests itself in a myriad other ways ... <more>MY COAUTHORS (CHRONOLOGICALLY)David StarkRaghu GarudFabian MuniesaDonald MacKenzieYuval MilloFabrizio FerraroSHORTER PIECES"Socializing Finance: An Interview with Daniel Beunza." Accounts (Newsletter of the Economic Sociology division at the American Sociological Association). Vol 8 (2), April 2009."More Models, Fewer Models or Better Models?" Ideas at Work, Columbia Business School, April 2009.
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Daniel Beunza - Lecturer, Department of Management, London School of Economics
Tel. +44(0)20 7106 1146. Skype: daniel.beunza





