there are at least 20 executives in the Fortune 100 that understand social. We’ve highlighted them here: We created the top 20 Social CMO* guide using state of the art sentiment analysis technology from Lithium (formerly Scout labs) and social media metrics from HowSociable, Klout and Social Mention. Why is this important? We believe that the social media and content start to replace their traditional media counterparts, the companies listed above are gaining a competitive advantage. In fact as we’ve experienced, social media is a differentiator that facilitates and accelerates word of mouth marketing. There’s nothing more effective. It’s important to note that this is not an influence or popularity list. The list was created to highlight Chief Marketing and Communication Executives that are not only using social tools, but are being recognized by consumers as positive influencers on their brands. What’s odd is that the majority of the Fortune 100 CMO/CCOs, either don’t recognize the power of their Fortune 100 perch or are concerned about violating Sarbanes Oxley. As a former section 16 officer myself, some of the concerns are founded, but most are an excuse not to engage.

The clients boyfriend is apparently Tool Mad! and asked for a selection of his favourite branded tools to be on top of his cupcakes. I didnt have to go far for inspiration as my husband works on a building site so we have a good collection of these tools ourselves . :-)