Jan 20, 2007,
Palayamkottai.

Hi Ray,

If you feel like throwing this into the waste basket, I perfectly understand.

How can I offer this almost lunatic, completely unheard of, snake oil salesman promise?

If you can give me just 5 minutes and 53 seconds to read this letter, I'll tell you exactly how you can do that and it is FREE.

I am Edward Santosh, living just 54 miles away from the southern tip of India. I am a student of marketing and copywriting in particular. I am an alumni of Ray's Coaching, participated in your training you conducted last year.

Let me tell you a story...

Well, almost around hundred years back, in our part of the world, lived a community called "Chanar". They were poor, illiterate and were living in abject poverty. They were cast into the very bottom of the society and not many people will have anything to do with them.

The society did not consider them relevant because they were total illiterates.

Enter some young and inspired souls from England. They were the zealots who were bent on making a difference. Missionaries brought with them The Bible in their own tongue, Tamil.

While the so called "high - Caste" people were making fun of them, these hapless souls embraced The Word fully. They loved to read God's word in their own tongue and realized that they were not ordinary folks. They were born for a purpose and decided to change.

Circa 2007. This particular community now controls at least 40% of the trade in our part of the country and almost 25% in the whole state of Tamil Nadu. This community now boasts of countless doctors, engineers & professionals and a significant number of people are living in all parts of the world earning a good living.

In fact, I married a girl from the same community, the love of my life Johncy.

Realising the impact of The Bible, I took it on a mission to translate it into as many different languages as possible...

And So I went online...

... in 2001 and dabbled in MLM, Affiliate Marketing, Cracksense Insanity and Click Flipping and everything which came in between.

It took me a while( 35 months to be exact) for me to realise in order to make a meaningful presence on the net, I have to get good at writing. Hard hitting, killer copy which gets results.

The (Slim)Buddha of The Internet Joe Vitale shared a gem of an idea to catapult my writing to the stratosphere. That's writing classic sales copy by hand. I took it to heart and started writing one sales copy a day thru the whole of 2006.

Here is my today's writing list (I don't get to sleep without completing this..):

1. 20 Verses from The Best Copywriter in the world St.Paul's epistle to Romans

2. Classic Of The Day: Banker's Life "One Woman To Another" Letter

3. Two leads from http://ohpdirect.com

4. Two pages of bullets from http://trsdirect.com

5. One lead from AWAI - Hall Of Fame book

Not only that, I decided to join the Top 10% Of The Copywriters Club...

So What The Heck Does It Have To DO With You...

...In fact, everything.

Even though I am working real hard on my copy skills, I found it difficult to sell myself as a copywriter. My current financial position does not allow me to dabble with PPC. I have trouble in finding the right market to target, to boot.

When I almost fainted about the current state of my affairs, I read first about your offer to train people from your email.

I read, read and re-read the whole message. In fact, I read it thrice. I almost jumped from my seat. Thank God, I heaved a sigh of relief, this may be the last straw I need to make my dream come true.

But You're Going To Miss Out If...

Forgive me, if I am audacious here. Heck, let me be audacious. I am going to be in the Top 10% Copywriters Club and I am going to fund translations of Bible in languages which don't have any portions, no matter what.

Won't you be proud to be a part of my story? Of influencing countless millions...

Or how about the change of lives in those people whom Fate has dealt little bit rough.

Or how about the catalyst you can be proud of for the rest of your life..

So

Let Me Offer You The Bargain Of The Century...

Take me in as one of your proteges and let me work my magic and be the protege you can be proud of.

If resourcefulness, innovative thinking and the ability to work against all odds moves you, take me in.

You can skype Me:

Or you can email me to edwardjsi@gmail.com

Or you can use the plain old telephone to reach me. My number is 914622580099. Of course you can call me anytime thru my cell phone, 919894050099.

I look forward to joining your team,

Sincerely,

Edward Santosh

PS: Take me in and I'll make you proud. I promise.

PPS: I used your material to create this letter. Don't you think I'll make a good copywriter when I have access to you as your protege?