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Social marketing model
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Online community research
2008-tribalization-of-business-study-1212598154928591-9.pdf
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Tribalization of Business study. Despite the name, it's an excellent slide show on how brands are using online communities.
1928k
v. 1
Sep 5, 2008 2:50 PM
Annette Schulte
College Students Social Networking
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Two graphs in this e-Marketer report - frequency of use of social network sites and activities on social networking sites by gender.
Sep 22, 2008 3:54 PM
mary.willie@gazcomm.com
file_CommunityRevenue_ROI_vfinal.pdf
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Online Community Research Network study of ROI techniques and revenue streams for online communities
576k
v. 1
Sep 3, 2008 3:21 PM
Annette Schulte
file_Identity_reputation_ranking_public_Version[1].pdf
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Online Community Research Network study on best practices for profiles, rankings and reputation management
270k
v. 1
Sep 3, 2008 3:20 PM
Annette Schulte
file_MarketingandOC2007_final.pdf
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Online Community Research Network study on the intersection of current marketing practices and online community building.
1053k
v. 2
Sep 3, 2008 3:23 PM
Annette Schulte
SNA_Social_Networks_Project_October 2008 Executive Distribution PDF.pdf
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Belden slides on social networking, online communities for smallish local newspapers.
2128k
v. 1
Oct 17, 2008 12:23 PM
Annette Schulte
Software
Go_Lightly_community.pdf
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Online Collaboration & Community software from GoLightly
1846k
v. 2
Sep 16, 2008 8:12 AM
Annette Schulte
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Ownership of community
Search Engine Optimization (SEO) Resources
Social Marketing
Social media tools
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