UNITED WAY OF MASSACHUSETTS BAY & MERRIMACK VALLEY

Job Description 

About Us:

United Way of Massachusetts Bay and Merrimack Valley is advancing the common good in our region by providing help today in ways that strengthen tomorrow. Our work ensures that children are ready to learn when they enter school, stay engaged in learning and graduate able to compete, and are nurtured by families that have the financial stability to support both their basic needs and future success. No other single organization has the scope, expertise and influence to bring together hundreds of human services agencies, government, businesses, private foundations and dedicated volunteers around a common vision of creating maximum impact and achieving long-lasting results.

Why United Way? 
We all want to have the greatest possible impact on our community and the issues that we care about. Join the movement. Through United Way, you unite your hopes and strengths with others to accomplish more than any of us can alone.

POSITION TITLE:  Senior Director, Social Marketing  

DIVISION:               Marketing                 

REPORTS TO:        Vice President, Communications and Social Marketing              

STATUS:                 Regular, Full-time, Exempt             

POSITION OVERVIEW:

The Communications team at United Way of Massachusetts Bay and Merrimack Valley seeks to leverage the full portfolio of media and community engagement opportunities to raise awareness of the impact of United Way’s work in the community.  Driving these strategies is a commitment to working with the Community Impact team to develop plans to communicate their work and inspire the public and donor community about the results their support of United Way make possible.  The Senior Director of Social Marketing will provide the strategic thinking to shape the product development of CI’s work and create marketing and communications plans that highlight United Way’s work with children, youth and families as well as the strategic partnerships we have developed in the community. 

Specifically, the Senior Director of Social Marketing will:

• Work closely with internal clients (Community Impact team, and marketing/development staff) as well as external audiences (research groups, community program directors, and other partners) to understand the needs of individuals within the community and the programs and practices already in place to meet those needs.
• Oversee all facets of Community Impact product development and marketing including: the development of social marketing and communications strategies, the production of clear, effective communication pieces that support the United Way’s mission, vision and strategic goals, maximizing public visibility opportunities and managing projects against deadline.
• Have an in-depth understanding of the brand and be able to help conceive and support community engagement and social marketing programs that best embody brand attributes.
• Work with the Communications Director and Vice President of Communications and Social Marketing to increase visibility of CI work in traditional media as well as social media and blogs.
• Research and produce success stories highlighting CI work and collaborate with the Communications Director to develop an online content library accessible to UWMBMV staff that features statistics illustrating community need and the results of UW investments;
• Work closely with the Healthy Child Development team to build Born Learning, a public engagement campaign around the needs of young children;
• Work in partnership with Community Impact to promote key United Way partnerships, including a statewide action plan for youth and Thrive in 5 partnership with the City of Boston;
• Serve as content and knowledge expert of issues facing children, youth and families; collect pertinent new research and data on an ongoing basis to support the case for investment.

SKILL/EXPERIENCE REQUIREMENTS:

• Strategic and conceptual thinking
• Solid understanding full portfolio of media and communications opportunities, including advertising/broad based communications, new and social media, direct mail, etc.
• Market research, communications, social work, non profit and grassroots organizing are disciplines where expertise will be useful
• Must have excellent promotional skills, excellent communication skills
• Project management skills
• Entrepreneurial spirit
• Proven ability to work cross-functionally
• Must be well organized, detail oriented, able to multi-task, persistent in follow-up, handle tight deadlines and interact with all levels the organization
• Proficiency MS Word, PowerPoint, Excel and Internet and knowledge of Social Media
• Commitment to excellence and to the mission of the United Way of Massachusetts Bay and Merrimack Valley

BACKGROUND REQUIRED:

• Bachelor’s degree in journalism, English, marketing, communications or related field.
• Minimum 8-10 years experience in marketing and/or communications

  
 

QUALIFIED APPLICANTS SHOULD FORWARD A RESUME AND COVER LETTER TO:

United Way of Massachusetts Bay and Merrimack Valley, Human Resources Coordinator,

51 Sleeper Street, Boston, MA 02210. Fax: 617- 624-9114

email: humanresources@supportunitedway.org

For Information on additional opportunities, please access our web site at www.supportunitedway.org

United Way of Massachusetts Bay and Merrimack Valley is committed to hiring individuals who reflect the diversity of the communities it serves.