UNITED WAY OF MASSACHUSETTS BAY and MERRIMACK VALLEY

Job Description 

About Us: United Way of Massachusetts Bay and Merrimack Valley is advancing the common good in our region by providing help today in ways that strengthen tomorrow. Our work ensures that children are ready to learn when they enter school, stay engaged in learning and graduate able to compete, and are nurtured by families that have the financial stability to support both their basic needs and future success. No other single organization has the scope, expertise and influence to bring together hundreds of human services agencies, government, businesses, private foundations and dedicated volunteers around a common vision of creating maximum impact and achieving long-lasting results.

POSITION TITLE:  Senior Director of Development Marketing

DIVISION:   Marketing

REPORTS TO:  VP, Communications & Marketing

STATUS:   Exempt

POSITION OVERVIEW: 

The Senior Director of Development Marketing holds an integral position in the Communications and Marketing Division of United Way of Massachusetts Bay and Merrimack Valley. UWMBMV seeks to leverage the full portfolio of media, communications and engagement opportunities to raise awareness of the impact of United Way’s work in the community.  The Senior Director of Development Marketing would work with the Development team to create strategic plans to market United Way’s community work to our corporate partners and their employees and inspire the donor community by the results their support of United Way make possible.  The Senior Director of Development Marketing will provide the strategic thinking to shape the product development of and create marketing and communications plans to promote and drive United Way’s fundraising efforts though corporate partners and their employees. 

The Senior Director of Development Marketing will report to the VP/Communication and will have the responsibility for developing year-round strategic marketing plans for our annual Campaign efforts.  These efforts include general fundraising partnerships with companies through workplace campaigns as well as targeted partnerships with industries such as Health Care and Life Sciences, Real Estate, Private Equity/Venture Capital and Geographic regions.  The Senior Director of Development Marketing is responsible for the management of consistent brand and messaging across all appropriate donor communications channels. He/she is responsible for the ongoing development of efficient procedures with other areas of the Development Division, Communications/Marketing Division, including Traffic, Creative and Public Affairs and Community Impact. 

RESPONSIBILITIES INCLUDE:

• Oversee all facets of corporate and industry marketing including: the creation of marketing and communications strategies for corporate and donor audiences, the production of clear, effective communication pieces that support the United Way’s mission, vision and strategic goals, maximizing public visibility opportunities and managing projects against deadline.
• Have an in-depth understanding of the brand and be able to help conceive and support community engagement and development marketing programs that best embody brand attributes.
• Work with the Communications Director and Senior Director of Social Marketing to increase visibility of CI work through donor communications channels.
• Manage Development Marketing Managers assigned to Industry and Workplace Teams.
• Cultivate and manage collaborative internal client relationships and build trust by anticipating needs, communicating clearly and maintaining a consistent presence.
• Conduct ongoing research to monitor and evaluate programs and the resultant effect on loyalty and satisfaction.
• Manage corporate marketing initiatives to continually evolve brand value, deliver customer-centric experience and ensure consistent messaging.
• Collaborate on development of message positioning and develop creative communications strategies for key donor communities.
• Collaborate with Industry Team Leaders, the Director of Events and Stewardship and others when appropriate for the planning and execution of events. 

SKILLS, EXPERIENCE & REQUIREMENTS:

• Bachelor’s Degree with a focus on marketing, communications or advertising or sufficient related professional experience. MBA a plus.
• 10 plus years agency or client experience. Account management experiences a plus.
• Strategic, conceptual and creative thinker.
• Detail oriented with ability to delegate, prioritize and manage multiple projects and deadlines.
• Experience analyzing programs and determining results and insights to refine program enhancements.
• Proven ability to collaborate with cross-functional teams.
• Direct marketing, e-marketing, communications, grassroots organizing expertise valuable and event marketing.
• Ability to take initiative and responsibility to complete projects on time and on budget.
• Strong project management skills and experience.
• Strong communication skills- both writing and presentation skills.
• Computer skills required-Word, Excel, Powerpoint, Access.
• Commitment to excellence and to the mission of the United Way of Massachusetts Bay and Merrimack Valley.

QUALIFIED APPLICANTS SHOULD FORWARD A RESUME AND COVER LETTER TO:

United Way of Massachusetts Bay, Human Resources Coordinator,

51 Sleeper Street, Boston, MA 02210. Fax: 617- 624-9114

email: humanresources@supportunitedway.org

For Information on additional opportunities, please access our Web Site at www.supportunitedway.org 

United Way of Massachusetts Bay and Merrimack Valley is committed to hiring individuals who reflect the diversity of the communities it serves.