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Project Presentation April 14

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Texts & Readings


Required Texts

  • Surma, A. (2005). Public and Professional Writing: Ethics, Imagination and Rhetoric. Palgrave MacMillan. (appx. $30 via Amazon.ca; copies will be available at the University Bookstore)

  • Redish, J. (2007). Letting Go of the Words: Writing Web Content That Works. Elsevier / Morgan Kaufmann. (appx. $40 via Amazon.ca; copies will be available at the University Bookstore)

  • Additional online readings on course themes & skills will be provided on Blackboard -- Course Documents as electronic files.


Surma's Public and Professional Writing


Public and Professional Writing:  Ethics, Imagination and Rhetoric

by Anne Surma

Palgrave Macmillan, May 2005

Publisher's abstract:
This book offers something quite new--an advanced textbook that considers professional writing as a negotiated process between writer and reader. Arguing that ethics, imagination and rhetoric are integral to professional writing, the book encourages students to look critically at various writing practices in a range of contexts. A textbook for advanced undergraduates and postgraduates in linguistics, communication, journalism and media studies.


 Author

See a Photo of
Anne Surma
From Murdoch University website

 
Female user icon
from Open Clip Art Library,
Feb. 2008.


 Anne Surma is Lecturer in English and Professional Writing, School of Arts, Murdoch University, Perth, Western Australia.

See Anne Surma's website at Murdoch University
 Purchase from 
 University of Calgary Bookstore
 Purchase from
 Amazon.ca  Approx. $30 CDN   
Book website on Amazon.ca


Redish's Letting Go of the Words



 

Janice (Ginny) Redish, Redish & Associates, Inc.
Published 2007 / 365 pages
Soft cover : 978-0-12-369486

What Letting Go of the Words is about

On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web.

Ginny Redish’s Letting Go of the Words helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, and design web content that will make web users come back again and again to your site.

Author's Blog about the book: http://www.redish.net/writingfortheweb/

Elsevier Publishers' book webpage


 Author

See an Image of Ginny Redish

from Helen Osborne, 2009

 
Female user icon
from Open Clip Art Library,
Feb. 2008.

Bio from Letting Go of the Words website

[....]

Since 1992, Ginny has been working with private companies and government agencies as a consultant in usability and documentation. Most of her work today is helping clients make information-rich web sites and web applications meet both business goals and users’ needs.

Ginny helps companies and agencies bring user-centered design into their processes. She greatly enjoys mentoring people who want to learn more about how to make products and processes work for people and how to communicate clearly.

Ginny is a graduate of Bryn Mawr College and has a Ph.D. in Linguistics from Harvard University.

 Podcast


Grammophone image from
Open Clip Art Library, May 2009


Health Literacy Out Loud
(HLOL)

HLOL #19: Communicating Clearly on the Web August 03, 2009 -- Mp3 file




Communicating Clearly on the Web, Ginny Redish

Excerpt from website:

"In this podcast she talks with Helen Osborne about ways to communicate clearly on the Web. Topics include:

  • Writing for print or the web. What’s the difference? How are they the same?
  • Appreciating that every web use is a conversation started by the site visitor.
  • Understanding your web visitors by thinking of “personas.”
  • Applying principles of plain language to health websites.
  • Using usability testing to measure how well your website works."

 Sample Chapters
Chapters downloadable from Letting Go of the Words website
  • Chapter 1 Content! Content! Content!
    (PDF, 1.3MB)
  • Chapter 5 Writing Information, Not Documents
    (PDF, 2.5MB)

Check out the Table of Contents in About the Book.

 Purchase from University of Calgary Bookstore
 Purchase from Amazon.ca  Approx. $36 CDN
Book website on Amazon.ca


Additional Required Readings


Rhetorical Toolbox

Chapter 3. A Rhetorical Toolbox for Technical and Professional Communication.

Service Learning in Technical and Professional Communication (Part of the Allyn & Bacon Series in Technical Communication)
Melody BowdonUniversity of Central Florida
Blake ScottUniversity of Central Florida

ISBN-10: 0205335608
ISBN-13:  9780205335602

Publisher:  Longman
Copyright:  2003
Out of print

Available to COMS 463 students via Blackboard -- Course Documents

 

See an image of

Patti Clayton 

 from Mercer University, 2005

 
Female user icon
from Open Clip Art Library,
Feb. 2008.

Service-Learning: Shifts in Perspective

Clayton, P. H., & Ash, S. L. (2004). Shifts in perspective: Capitalizing on the counter-normative nature of service-learning. Michigan Journal of Community Service Learning, 59-70.

Abstract from the journal website:
Service-learning is a unique pedagogy, and its very differences from traditional teaching and learning strategies make it both appealing and challenging to implement. Students and faculty alike are the products of traditional learning environments and often find service-learning unfamiliar and, as a consequence, experience dissonance, discomfort, and uncertainty. Confronting the difficulties students and faculty at our North Carolina State University have faced in adjusting to these differences has helped the authors to realize the importance of making "shifts in perspective" in how to understand and enact teaching and learning and service. This article shares the authors' emerging understanding of these "shifts" and how students and faculty can be supported in undertaking them effectively. The central conclusion is that reflecting on the differences between service-learning and more traditional pedagogies, and on ways to make the associated shifts in perspective and practice, can help practitioners to implement service-learning successfully and more fully tap its power to nurture the capacity for self-directed learning.

Available to COMS 463 students via Blackboard -- Course Documents
  
  
  


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