When it comes to innovation and success at bringing specialty products to market, Paladin Labs has made a significant mark on the Canadian pharma landscape. Since its inception in 1996, the company has garnered a reputation for exceptional sales and marketing capabilities, with a keen eye for launching unique products sourced from small to medium-sized pharmaceutical and biotech companies around the globe. “The company is on track to record its 12th consecutive year of record revenues,” explains Jonathan Goodman, President and CEO.

In the past 11 years, the company has become a profitable publicly traded pharma company with a talented team of individuals committed to innovative pharmaceuticals that make a difference in the lives of Canadians. Among the company’s most notable offerings: Twinject, a pre-filled, pen-sized auto-injector with two doses of epinephrine for emergency treatment of anaphylaxis; Oxytrol, a transdermal delivery method for the treatment of overactive bladder; Pennsaid, a topical treatment for osteoarthritis; Trelstar, an LHRH agonist for prostate cancer and endometriosis; and Plan B, a new generation emergency contraceptive.

Launched in Canada in late 2000, Plan B has achieved numerous marketing milestones, starting with its catchy, “Simply Inconceivable” campaign that targeted doctors, followed closely by the “Oops” campaign that targeted patients, doctors, and pharmacists. In 2005, the product went where few have gone before—from prescription-only status to a non-prescription product that could be obtained from the pharmacist.

Seven years after the initial launch of Plan B, and in testament to Paladin’s ability to understand the precise needs of its target audiences, the “Share your oops” campaign was rolled out to wide acclaim. The creative and interactive program aims to increase women’s perceived pregnancy risk in various situations they incorrectly see as safe and not requiring emergency contraception. Featuring catchy tag lines, the campaign entails guerrilla marketing, event sponsorship, magazine and Internet ads, and interactive LCD screens in ladies’ rooms and entertainment hot spots.

With a mandate to think “outside the box,” the Paladin team has plenty more up its corporate sleeve as it forges new partnerships and brings meaningful products to development, products that include Tridural, a new option in immediate and sustained pain relief, Testim, a testosterone replacement therapy for men, and Seasonale, an extended-cycle oral contraceptive.

En français