Why blog?

CEOs and top level executives, at leading corporations, are blogging and mastering the art of the weblog.

General Motors, Microsoft, IBM, Federal Trade Commission, Dell, Forrester Research, Pitney Bowes, Marriott International, NBC Digital Media Group, Boeing, Burson-Marstellar, Novell, Edelman, Yahoo, Hewlett-Packard, AOL, Whole Foods Market, American Cancer Society, Jupiter Media, Sun Microsystems, Wunderman, Hitachi, John Wiley & Sons.

All blogging. Are you?

In today's business climate, if you don't have a blog, you'll be seen as unfathomable, aloof, uncaring. 

Without a blog, you won't have a fast, easy way to tell your side of the story. Blogs humanize a company, letting people know its leader in a more personal and intimate manner. 

Blogs can increase sales and customer loyalty. 

How? 

By engaging in sincere conversations with customers -- thereby  projecting an honest, positive image of you and your organization. People tend to do business with companies they trust. Customers like to tell others about companies they like and respect.

Your blog is a powerful tool for establishing and maintaining empathy, credibility, and authority. A blog is a communication channel that makes it easy for customers to interact with you, get answers to questions, and provide you with feedback.

A real understanding of customer needs and problems is a tremendous competitive advantage.

Regularly updated blogs have tremendous search engine results page ranking, because search engines seek frequent, relevant, keyword-rich content. 

Thus, when you publish a new article on your blog, search engines will find it within a few minutes or days. As you keep loading new content related to your industry or field of expertise, your blog will gain authority with search engines. 

Due to frequency and relevance of content, each new blog post will tend to appear higher in an internet search than other web content.

Also see:

Blog History Timeline

How To Improve a CEO Blog

CEO Blog List