Web site owners have a different reason for creating their sites. You may have created your web site with the goal of making it as your sole or additional revenue source. Or you may have altruistic motives whereby you don’t really aim to make big money (or any money, for that matter) out of it, but simply want to get your message across your target audience. Whatever your objective, you put time, energy, even considerable expense in nurturing the web site and seeing its audience or customers grow.