b. Movie Theatre Years 1994 - 1997

My career in movies began while I was still in the Marine Corps in September 1994.  I was months from getting out and was not participating in any training.  Since I would be getting out of the USMC prior to the unit's next deployment, there was no sense in me being involved with the training.  Because of this, I was able to take a part time job on nights and weekends at a movie theatre in Laguna Niguel.  It was, in fact, at the time, a theatre I didn't even know existed.  I went to a little five-plex in San Juan Capistrano where I had seen a few movies previously and inquired with the manager as to whether or not they were hiring.  Norm, the GM, and a man in his 60s, was very kind when he stated that their theatre was fully staffed, but there was a theatre 15 minutes from there that was hiring.  I made my way over there and was pretty much offered a job on the spot.  This theatre was the Ocean Ranch 7 in Laguna Niguel, California.  Relatively new at the time, this theatre was quite nice to look at.  Every now and again, celebrities would make their way to this theatre (as a number of them lived in the area).  My sightings would be limited, but there would be a few during the time that I was there.

Since this was just a part-time job for me (even though it was probably 30 hours a week), I was happy to do whatever was asked.  So I did everything that could be done outside of projection.  I worked the box office, the concession stand, and even cleaned the theatres.  Whatever was needed, I was happy to do.  It was very interesting being one of the only adults on staff (with exception to SOME managers and the general manager), but it was fun.  I made a lot of friends while I worked for Edwards Cinemas out in California, and I would spend some of free time with these people.  Sometimes, when the movies finally let out after midnight on the weekends, we would go to a local diner and eat at 1 in the morning.  There would be anywhere from 3 to 8 of us, depending who decided to come along.  The gathering got larger as other Marine friends decided they wanted a second income, as well.  (There were three or four other Marines working with before all was said and done.  I seemed to start something.)  After a few months at Ocean Ranch, the GM of the theatre in San Juan Capistrano, where I originally applied, was tasked with managing the Ocean Ranch while the GM was out on assignment or vacation, I forget which.  He was impressed enough with me to bring me back to his theatre when his brief stint at Ocean Ranch was over.  I would continue to work there until around the time of my discharge.

I mentioned in my USMC section that when I was discharged on 21 June 1995, I had no idea what I was going to do on the very next day.  I had put myself up for hire on administrative positions through a temp agency, and I was working the movie theatre, as well.  I had done a couple of odd jobs through the temp agency, but it was nothing more than entering records into a database, and I was miserable doing it.  No brains required, and no interaction involved.  It was more than I could take.  They had found a job that would run a number of months, but at the last minute, it fell through, and as I exited the Corps, all I had was the movie theatre.

It wasn't long after this that the theatre's general manager, Jeremy, was also the district manager for about 8 other theatres, got word of my dilemma and asked me whether I had considered management in the movie business.  I told him that it sounded great, but there was one problem.  Mr. Edwards was 80-something years old, and he didn't believe in paying assistant managers worth a flip.  To be truthful, assistant managers still made the same wage as everyone else...minimum.  And I wasn't going to be able to make it on that type of income.  So I explained this to Jeremy and told him that I will give it a go and prove to him that I can run a theatre.  If I could get a theatre to manage before I completely ran out of money, then great.  Otherwise, I would have to figure something else out.  Jeremy told me that there was another theatre in Laguna Niguel called the Rancho Niguel 8, and that theatre had been having problems forever.  He told me that his GM there could use some help, and that this would be a good trial by fire for me to show what I was made of.  I happily accepted, and it was around the beginning of July 1995 when my movie theatre management career began. 

From what I recall, the Rancho Niguel had been through a number of managers, and the current manager, James Blake (great guy), was having a go of it getting that theatre back on track.  The customers were prudes, for the most part, and were constantly looking for any reason to entitle themselves to a refund.  This was Southern California, and most everyone acted as if they had a star on the Hollywood Walk of Fame.  Well, it seemed that way anyway.  Why they all came to the older Rancho Niguel theatre instead of one of the newer theatres was a mystery to me, but Rancho got its share of complainers.  And this made for its fair share of challenges.  To complicate things further, the theatre sat on top of a sewer, and let's just say that the theatre had more patrons than just the ones that paid to see a movie.  One other clue...if they were people, they would order everything with cheese on it.  So I started my career in management at the Rancho Niguel 8.  Right up front, James made me aware of the challenges in this theatre...inventory problems, a semi-reliable projectionist that covered multiple theatres and had little urgency during a crisis, young inexperienced assistant managers, difficult customers, and vermin.  Little did I know that I would be running this theatre as the general manager in a matter of months, but as I started my job at the Rancho, I had much to learn before I would be ready to run a theatre of my own.  This theatre was indeed a good proving ground for me.  Club Med it was not, so there probably wouldn't be many other theatres that I could work and have more challenges than this one.  I would experience being there until 5:30 in the morning, when we should be done and in bed at 12:30, on a number of occasions, counting and recounting inventory, trying to figure out where the $3000 shortage was.  In the theatre world, 1 missing popcorn bucket equates to the price of said bucket, so when a sleeve of 50 popcorn buckets goes uncounted or miscounted at a price of $5 per bucket, there's a $250 shortage right there.  And when a box of buckets (6 sleeves, I believe) goes missing, now we are talking $1500 in shortages.  Of course, what is really missing is a $15 box of empty popcorn buckets, but one must report a $1500 shortage when a box goes "missing".  I cannot begin to tell you how many times such simple miscounts took place.  And it happened quite a bit at Rancho Niguel, and many hours of sleep were forfeited for this very cause.  However, we would endure, and it would only be about 6 weeks after I assumed an assistant manager's role at Rancho that a temporary GM position at the Franciscan in San Juan Capistrano, where I was once an usher, concessionist, box office attendant, and projectionist, would present itself.

In the six weeks that I was at Rancho Niguel, I would get a taste of everything, doing everything that I general manager would do.  The theatre was always busy, and there was always something going on.  To be able to manage this theatre is a testament to any general manager that does it.  The customers demand a lot, as does the theatre itself.  To make things even more challenging, the company's 70+ year old policies throw yet another curve ball into the mix.  But these six weeks could not have been more beneficial anywhere else because of these reasons.

So, after six weeks at Rancho, it was brought out into the open that the GM at the Franciscan Theatre in San Juan Capistrano was going to have heart surgery that would have him out of work for a couple of months, and because I had proven my abilities at Rancho, I was offered the position of interim general manager while Norm recovered.  Knowing that this would be a temporary position, I intended on demonstrating my abilities as a GM, so that when a permanent position presented itself somewhere, I will have the upper hand in securing such a position.  While at the Franciscan, I was now tasked with managing people that had previously managed me when I worked there as an usher, concessionist, and box office salesperson.  However, I have always considered myself to have the right amount of polish when it comes to situations that can sometimes be awkward, so this did not end up being an issue.  As an employee, I knew where their strengths and weaknesses were, so I simply played to each of their strengths, tasked each of them with the things that they liked to do, and everything was good.  During my six weeks (I believe that's how long I was in this position) as the interim GM, I was very proactive in engaging our customers.  On Friday and Saturday nights when the theatres were packed, I would introduce myself to the patrons before the movie started, letting them know that we were committed to providing an enjoyable experience, and I would have ushers open the doors after the movie and give out mints, along with comment cards.  During those six weeks, I would have the #1 theatre in the company, based on customer satisfaction.  The Franciscan was a small theatre, which made it safe for Jeremy to give me a shot at managing for a short period of time.  I did not burn the building down; sales in the concession stand were good, customer satisfaction was high, so I figured I did just fine in my short time there.  I would find out that this would be exactly the case when I would be offered a GM position before Norm even returned from his surgery.

I had received a phone call from my very best friend, Tony Gularte, who I had met at the Franciscan when I was there as an usher.  He had told me that James had just up and left his post at Rancho Niguel.  He said that James seemed to have had enough, and he just left, never to return.  Shortly after that, I received a call from Jeremy, and he asked me if I wanted to manage Rancho.  I accepted the position, and the Franciscan would run without a dedicated GM for the next couple of weeks until Norm returned.  I immediately took over at Rancho, and let me tell you, it was a nightmare.  While I had Tony working there with me through my recruitment, along with a couple of ushers from the Franciscan (who ended up hating it...they liked the quiet slow pace of old), the theatre would present challenge after challenge, and I would begin to see exactly why James just got up and left.  As much as a GM can prepare you for general management, you truly don't get the true experience until you are the one that everyone is going to for everything.  It was a challenge dealing with inventory discrepancies, rats, and the culture of many Southern Californians who think they are celebrities.  I would continue with introducing myself on the weekends to packed theatres and such, but the staff had an impossible task in trying to get everything done to everyone's satisfaction.  I would endure about four months of it before I resigned myself, burned out and without the resources to make things better.  At the time, I considered myself a failure, but in hindsight, I realized that every person preceding and following me had the same fate.  The infrastructure was not there to successfully run that theatre.  As I write this today, that theatre is still running, although it only seems to show independent movies.  I wonder if the pests were ever brought under control.

After leaving this job and having another job that was lined up fall through, I found myself asking my parents for financial assistance to move back home.  In January of 1996, I moved back to Alabama, and within a couple of weeks, I had a job as an assistant manager and GM in training for Carmike Cinemas, which was, at the time, about to become the largest theatre chain in the United States.  

I started working for Carmike at one of their cinemas in Mobile in February 1996.  I was hired as an assistant manager that would be a general manager in training.  I would be there for fewer than three months before I would be offered a theatre in Tifton, Georgia.  During my time in Mobile, I would meet my future wife (and eventually ex-wife), Tina, who also worked at the theatre.  On my last day there before taking the job in Georgia, I would tell her I was interested in her, and that is when our relationship officially began.  But since this is about my work experience, that's as deep as I will get on the relationship that would develop.  I had a great time at the theatre in Mobile; it was a long 55 minute commute to and from Elberta, but I enjoyed the people I worked with and still have very vivid memories of my time there.

I would be the general manager at the Tifton 6 Cinemas in Georgia during the summer of 1996.  In all, I worked for Carmike for a little more than six months.  In the end, I did not like how difficult they made it to run a theatre.  They only allowed a skeleton crew to be there, and because of this, concession lines were long, theatres could only be partially cleaned between shows, and simply said, it was not the way I wanted to run a business.  I again met some great people in Tifton; I had a great assistant manager who had a wonderful personality and had many stories to tell about the locals, including one that was just a bit off kilter and was constantly looking for free movie tickets.  Everybody seemed to be pretty close at this theatre, and the small-town atmosphere was great, even though I prefer cities of a little more size.  

Once I knew that I didn't really want to make a career at Carmike, I started pursuing opportunities with Cobb Theatres, a chain based out of Birmingham that had a much stronger reputation for customer service.  My goal was to move to Birmingham, and this was the perfect opportunity.  I interviewed with the district manager for the Birmingham market, and he had management positions available.  Once again, I would be an assistant manager that would be a general manager in training, but when I was told what the position paid, it was a problem.  When Tina interviewed and was offered a position, as well, albeit at a different theatre, the move was financially feasible, and we made our way to Birmingham on the very last day of August 1996.  

I would work at the Wildwood 14 in Homewood, a suburb of Birmingham, and would be there for about 8 months before a theatre in Huntsville, Alabama would come available.  I loved working at movie theatres and being a manager, and this theatre was no different.  It was no fun firing people when they were caught stealing, but it came with the territory.  This crew featured a few problem children, but most of them were wonderful to work with, and I had a great time working there.  We had quite a diversified crew of managers, but we seemed to work well together.  There were some very late nights, especially when we ran midnight movies, but that is the lifestyle of a theatre manager.  It was a good time.

When one of the managers in Huntsville would be let go in the spring of 1997, I was offered the general manager position at the Madison Square 12 in Huntsville, Alabama.  This would be the last job I would have in the movie business, and my experiences at this theatre were less than wonderful.  The assistant manager was of the impression that the theatre would be his, so when the position was awarded to me, I believe there was some disappointment.  On the seniority list, the next assistant manager was also thinking that he would be moving one spot closer to being a general manager by moving into the senior assistant manager, and the third assistant simply hated my guts with every ounce of her being.  She was close with the outgoing manager, who took over at the theatre across town, so I was simply not well received.  As I changed some practices at the theatre and took over writing the schedule for her, I only fueled the fire more.  She was giving preferential scheduling and treatment to her boyfriend, who was an usher there, and it was a problem.  Long story short, I had three assistants that all had something to gain by me going away, and little did I realize how intent they were on not having me around.  With exception to the female being referenced, I got along well with the other managers; we had no issues working together; I just didn't realize they felt the way they did about me being brought in from Birmingham to run the theatre.  My run at this theatre would end in August 1997 when some false accusations would lead to my departure.  I imagine that those three were all pretty proud of themselves, in terms of what they accomplished, but in the end, I believe that they did me more of a favor than anything else.  Had things not happened the way that they did, I may not be where I am today professionally.  So I look back at my time there with minimal bitterness towards three young adults that chose to take the low road to advance their careers, because in doing so, they put me on a path that allowed me to advance mine beyond my wildest dreams.

However, in between my exit from this business and a successful career with Cobalt, I would go through the worst working experience of my life, go through divorce, go through bankruptcy, and fall asleep night after night wishing that I wouldn't wake up.

(More to come...)