Santiago Avenue, and Cedar Street (Carmita Avenue) were the only streets in this area and after Union Avenue was finally graded, progress in the West End started. Horace Mier, and Rheinhold Dolhert Jr., started the first store on the corner of Union Avenue and Beech Street. It was a typical country store in which almost anything could be purchased. Competition was soon felt from John Russell and James Smith's grocery on the opposite corner and in no time there was a butcher and a baker and William Roger's candy store. Engine Company #3, the town's only chemical engine, was also housed in this shopping center. Socially and athletically, the West End Club was very active and had its own clubhouse built by Charles Shedney on his property on Santiago Avenue. It was in this clubhouse that the West End's Sunday School met until the erection of the community Emanuel Chapel on Belford Avenue. After Union School was built, the children no longer had to walk to the Sylvan Street School, and with the Emanuel Chapel, the West End had its own church. To encourage commuters to settle here the Rutherford Heights Association obtained a franchise for purposes of running horse-drawn cars over a single track. The route was from the Carlton Hill station over Riverside Avenue through Francisco Avenue to Santiago Avenue and southerly to Passaic Avenue. This car was driven by old John Hollenbeck, who was the oldest living resident. Proving not to be a profitable venture, the Francisco Horse-Car, as it was known, had an abrupt ending. In the dark of night the teenagers of the time pushed the car down the Francisco Avenue hill, where failing to make the turn at the bottom of the hill, it hopped the track and landed in the woods of Riverside Park, never to roll again. What happened to the teen-agers? They grew up to be some of our most substantial citizens. -John Uske John Uske 1977, Feb 11, 2004 10:52PM

Candy Apple was a little down after all the Halloween candy was gone and Jeero wanted to cheer him up. He decided to take him to Wage's Waffle and Coffee Shop. (There are franchises all over the world!) The waffles and coffee did the trick and Candy Apple was soon as chatty as ever. Candy Apple: Thanks Jeero, this is so much fun! What do you want to do today? Jeero: I was thinking about… Candy Apple: I want to go to the park! Doesn't that sound like fun? Jeero: I thought I would… Candy Apple: I'm so glad Turf moved in. We should bring him with us next time we come here. Don't you think that's a good idea? Jeero: That sounds good. (TT&T Vocal)