Recherche Franchise

recherche
Of high quality; something worth seeking out.
exquisite: lavishly elegant and refined
Sought out with care; choice. Hence: of rare quality, elegance, or attractiveness; peculiar and refined in kind — especially with an artificial or pretentious effect
Rare, exotic, or obscure

franchise
A business or service given such authorization to operate
An authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities, e.g., providing a broadcasting service or acting as an agent for a company's products
grant a franchise to
a statutory right or privilege granted to a person or group by a government (especially the rights of citizenship and the right to vote)
An authorization given by a league to own a sports team
an authorization to sell a company's goods or services in a particular place