How To Choose A Franchise

franchise
A business or service given such authorization to operate
an authorization to sell a company's goods or services in a particular place
An authorization given by a league to own a sports team
grant a franchise to
a statutory right or privilege granted to a person or group by a government (especially the rights of citizenship and the right to vote)
An authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities, e.g., providing a broadcasting service or acting as an agent for a company's products

how to
Practical advice on a particular subject; that gives advice or instruction on a particular topic
A how-to or a how to is an informal, often short, description of how to accomplish some specific task. A how-to is usually meant to help non-experts, may leave out details that are only important to experts, and may also be greatly simplified from an overall discussion of the topic.
(How To’s) Multi-Speed Animations
Providing detailed and practical advice

choose
pick out, select, or choose from a number of alternatives; "Take any one of these cards"; "Choose a good husband for your daughter"; "She selected a pair of shoes from among the dozen the salesgirl had shown her"
select as an alternative over another; "I always choose the fish over the meat courses in this restaurant"; "She opted for the job on the East coast"
Decide on a course of action, typically after rejecting alternatives
see fit or proper to act in a certain way; decide to act in a certain way; "She chose not to attend classes and now she failed the exam"
Pick out or select (someone or something) as being the best or most appropriate of two or more alternatives