Hi, my name is Haley Brothers and I am a Senior Search Manager currently employed at Razorfish in Seattle, Washington.  My goal is to have my site ranked above the many Haley Brothers corporations of which I am not affiliated. An SEO experiment of sorts...

Currently, I am working on the Levi's, Sunglass Hut and Pearle Vision accounts.  I have previously worked at RPA doing search marketing for Honda Autos, Honda Motorcycles, Pioneer Electronics, Bosley and SOYJOY.  In my prior life I worked in traditional media planning at Crispin, Porter + Bogusky and Carat.  My accounts there included Burger King, Kia, and Hyundai.

I graduated from the University of Texas at Austin in May of 2002 with a B.S. in Advertising and a minor in Business Foundations.  I completed the Media and Interactive sequences and participated in the AAF National Student Advertising Competition.  My internships were in sales at Skateboarder Magazine, promotions at GSD&M and working with the account team at Sicola Martin.

I also publish a  travel blog on the side that allows me to record my travel experiences and to share them with my friends and family.  Check it out! 

The Latest News:

Levi's 23:501 campaign was included in the 2009 Google Creative Canvas book.  If you can get your hands on one, take a peek at it.

I've been quoted in the book Idea Industry: How to Crack the Advertising Career Code a great book for anyone who wants to break into the ad industry.

Levi's Women's online campaign WON the Mediaweek People's Choice Award for Media Plan of the Year!

Check out the Levi's Project 501 Case Study.

Razorfish is helping Levi’s reach its goal of raising $500,000 for the Hetrick-Martin Institute (HMI), a non-profit that supports LGBT (lesbian, gay, bi-sexual and/or transgender) youth, and provides funding and programming for the Harvey Milk High School in NYC.