Evaluating Franchise Opportunities

opportunities
A set of circumstances that makes it possible to do something
(opportunity) a possibility due to a favorable combination of circumstances; "the holiday gave us the opportunity to visit Washington"; "now is your chance"
A chance for employment or promotion
"Opportunities (Let's Make Lots of Money)" is a song by UK synthpop duo Pet Shop Boys, released as a single in 1985 and then in 1986, gaining greater popularity in both the UK and U.S. with its second release.
(Opportunity (law)) In US Criminal law, means, motive, and opportunity is a popular cultural summation of the three aspects of a crime needed to convince a jury of guilt in a criminal proceeding.

evaluating
(evaluation) act of ascertaining or fixing the value or worth of
Find a numerical expression or equivalent for (an equation, formula, or function)
(evaluate) form a critical opinion of; "I cannot judge some works of modern art"; "How do you evaluate this grant proposal?" "We shouldn't pass judgment on other people"
Form an idea of the amount, number, or value of; assess
measure: evaluate or estimate the nature, quality, ability, extent, or significance of; "I will have the family jewels appraised by a professional"; "access all the factors when taking a risk"

franchise
An authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities, e.g., providing a broadcasting service or acting as an agent for a company's products
a statutory right or privilege granted to a person or group by a government (especially the rights of citizenship and the right to vote)
An authorization given by a league to own a sports team
A business or service given such authorization to operate
grant a franchise to
an authorization to sell a company's goods or services in a particular place