Body Image in the Media

 
Body Image

People are bombarded with messages about how they 'should' look and what kind of person they 'should' be. Trying to meet these expectations drains our time, energy and the contents of our wallets! When we find it's impossible to look the way we're told we should look, we can find ourselves thinking "I look terrible".  No matter what the current trend is, the beauty ideal has nothing to do with reality.  In reality, people come in a variety of shapes and sizes, which are determined mainly by their genetic makeup.

 

 

                                                                                                                                                                                        
 
 
Body Image and the Media
 
Today's advertisers go to huge lengths to sell products and to convince men and women that their bodies are never good enough.  Female models are typically tall, thin, young, white and appear "perfect".  More and more, male models are lean, very muscular and equally "perfect" in their appearance.
 

Media Tricks:

  • Body features are enhanced with props, lighting, and by computers
  • Shapes and sizes are changed
  • Blemishes, freckles, lines, wrinkles, skin folds and any other unwanted features are edited out
  • Body features from different images are combined to create the "perfect" image
  • Body doubles are used in films when the body parts of the lead actors don't measure up to the "perfect" image
  • Photo images can be completely computer generated to fit the look of the day.

 

YouTube Video

 

 

 

Questions to consider when viewing advertisements:

  • What does the advertisement want me to think?
  • Is the advertisement portraying people realistically?
  • Who is being targeted by the advertisement?
  • Are there any "media tricks" being used in the advertisement?
  • What is being actually being sold?  Is is a product or a feeling?

 

 

  Ways to be Ad Savvy

  1. Mute the advertisement, and then try to guess what the ad is saying.  You can also listen to the ad and close your eyes and try to guess what is being shown.
  2. Try to point out when an advertisement is unrealistic or is promoting stereotypes.
  3. Remeber that advertisements are used to sell something.  Remember that an advertisement is a tool that companies use to make money.
  4. Be conscious of how an ad makes you feel.  Is an ad trying to make you feel ugly, or does an ad try to show how their product can make you happy?
  5. Be aware of all advertisements.  Advertisemetns are found during commercials, but can also be found during movies, on billboards, in magazines, the radio, and even on the sides of buses.

 

     

 

Teenage Pressure

  • To look good
  • To be thin
  • Satisfaction of their body
  • Anxious about their weight
  • An unattainable beauty

 

 

 

Statistics

  • 1/2 of all preadolescent girls wish to be thinner and as a result have engaged in dieting or are aware of the concept of dieting.
  • In 2003, 35% of girls ages 6-12 years old have been on atleast one diet
  • 50-70% of normal size girls believe they are overweight
  • 90% of women are dissatisfied with their appearance in some way
  • 1/4 of college-aged women use some unhealthy method of weight control
  •  
 
 

 Healthy Weight Ranges

 

 Female                                                                              Male

 

Height

Small Frame

Medium Frame

Large Frame

Height

Small Frame

Medium Frame

Large Frame

4'10"

102-111

109-121

118-131

5'2"

128-134

131-141

138-150

4'11"

103-113

111-123

120-134

5'3"

130-136

133-143

140-153

5'0"

104-115

113-126

122-137

5'4"

132-138

135-145

142-156

5'1"

106-118

115-129

125-140

5'5"

134-140

137-148

144-160

5'2"

108-121

118-132

128-143

5'6"

136-142

139-151

146-164

5'3"

111-124

121-135

131-147

5'7"

138-145

142-154

149-168

5'4"

114-127

124-138

134-151

5'8"

140-148

145-157

152-172

5'5"

117-130

127-141

137-155

5'9"

142-151

148-160

155-176

5'6"

120-133

130-144

140-159

5'10"

144-154

151-163

158-180

5'7"

123-136

133-147

143-163

5'11"

146-157

154-166

161-184

5'8"

126-139

136-150

146-167

6'0"

149-160

157-170

164-188

5'9"

129-142

139-153

149-170

6'1"

152-164

160-174

168-192

5'10"

132-145

142-156

152-173

6'2"

155-168

164-178

172-197

5'11"

135-148

145-159

155-176

 

 
 

 

 

  
 

Helpful Links & Bibliography:

Body Image Health

National Eating Disorders

Healthy Weight Network

Body Positive Resources

 Media Literacy Project

http://www.cyh.com/HealthTopics/HealthTopicDetails.aspx?p=240&np=298&id=2086

http://www.media-awareness.ca

 

 

Created By:

Brian Fischer & Rob Gogerty 

Montclair State University

9/22/2008