Staying Ahead of the Curve
Online Marketing for 2008 and Beyond
By Trent Blizzard
About Blizzard Internet Marketing:
- Based in Glenwood Springs, Colorado.
- 60 employees and have been in business since 1997.
http://blizzard.trent.googlepages.com/bitac
2008 Strategy: Blogs and/or Blogosphere
Corporate Blogging: Blogs are Content Management Systems with enormous benefits:
- Empower people in your organization to create and maintain content on your website
- Increase Traffic and improve Search Engine Results.
- Adds Interactivity to your website and creates community with your guests.
- Should look, feel and act "professional"
Examples:
- Mountain Property Management: An entire website that is a blog. Can you tell?
- Home Ranch: A blog integrated into a website. Can you tell?
- Rusty Parrot: A blog used to supplement a website to provide local information and media room.
- Blog content can easily be pushed into other websites, or, pulled into your website:
Blogosphere: There are over 70 Million Blogs. People are out there talking about you and your destination. What is your strategy?
Examples:
- Mandarin Oriental Blogosphere Mention
- Mandarin Oriental Blogosphere Mention 2
- The Broadmoor on Flickr Photo sharing blog
www.flickr.com
This is a Flickr badge showing public photos from Flickr tagged with broadmoor hotel. Make your own badge here. - The Broadmoor on Youtube Video sharing
2008 Strategy: Reputation Management
“Ehotelier“Only 38% of American travelers read professionally written reviews, for example, while one in three reads traveler reviews of destinations, and two in three read travelers’ hotel reviews.”
Tripadvisor gets 20 Million Unique Visitors a month
Review Site Strategy is SEO strategy!
Examples:
- Grand America Salt Lake City Note: 8 of the top 10 have reviews.
- TripAdvisor listing for Hotel Encanto
- TripAdvisor listing for Calypso Resort
2008 Strategy: Local Search
Hotels are not Widgets. They have specific locations.
Google has a different algorithm for local search
Examples