Welcome. This page serves as the gathering place for a comprehensive guide on Antimarketing and meme warfare.The idea behind The Culture Jammers Guide to Meme Warfare is to
provide a framework for culture jammers to understand their actions and
give concrete, reliable methods to engage in anti-marketing.
While many books will tell us why dissent is necessary, few tell us how.
CJG will provide a guide supplying detailed jams, insights into the
methodology of marketing, and a framework for understanding the fight.
This book is less about rants than it is providing clear, useful
information to potential and veteran jammers. For this reason, text
will be sparse and design-oriented, and focus on methods. Someone who
reads the book should be able to engage in meme warfare successfully on
three fronts: Anti-marketing, Creating Viral and Flash-Mob campaigns,
and Antipreneurship. That's all there is for right now - if you are interested in contributing, please contact jed -@- blackspotnews.com
Chapter Guide
Introduction
A History of Marketing
Glossary
Top-Down Culture
Networks vs. Hierarchies
Corporate Cool
Social Engineering
Anti-marketing
Creating your viral campaign
Using the right Vehicles
Creating a plan
Bottom up Culture – Antipreneurs
Living off the Grid
Throwing the Old order out of Power
Creating a healthy Civil Life |