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The Culture Jammer's Guide to Meme Warfare


Welcome. This page serves as the gathering place for a comprehensive guide on Antimarketing and meme warfare.The idea behind The Culture Jammers Guide to Meme Warfare is to provide a framework for culture jammers to understand their actions and give concrete, reliable methods to engage in anti-marketing.

While many books will tell us why dissent is necessary, few tell us how.

CJG will provide a guide supplying detailed jams, insights into the methodology of marketing, and a framework for understanding the fight.

This book is less about rants than it is providing clear, useful information to potential and veteran jammers. For this reason, text will be sparse and design-oriented, and focus on methods. Someone who reads the book should be able to engage in meme warfare successfully on three fronts: Anti-marketing, Creating Viral and Flash-Mob campaigns, and Antipreneurship.

That's all there is for right now - if you are interested in contributing, please contact jed -@- blackspotnews.com

Chapter Guide

Introduction

A History of Marketing
Glossary

Top-Down Culture

Networks vs. Hierarchies
Corporate Cool
Social Engineering

Anti-marketing

Creating your viral campaign

Using the right Vehicles
Creating a plan

Bottom up Culture – Antipreneurs
Living off the Grid
Throwing the Old order out of Power
Creating a healthy Civil Life



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Want to Help? 

  1. Feed us links:  Do you know of a web-page, white paper, research project, group or association that needs to be mentioned in this project?
  2. Write a page: Contribute by submitting a single page. 
  3. Editing Team: Help us keep, maintain professional standards
  4. Design Team: Take control of the look and feel.

If so, end an e-mail to jed AT blackspotnews.com. Please tell us how you want to help and a general background about your skills and qualifications.

Zeitgeist: Watch this movie while we set up shop