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This site and the other Cloud goodies were developed by the Internationale, a social media consultancy specialising in Open Source Content and Cloud learning.

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On the Air :: week 12

This session starts from the simple premise that in a Live Web world, content is a starting point not an end. Any piece of (broadcast) content or story is trigger for a series of 'content relationships' where the text is constantly being rebuilt and remade as reader/writers respond through comments, responses and remixes.

Of course we can describe these movements and developments but far better to 'analyse' and to do that, we need some theoretical tools. We already have  most of what we need:

  • semiotics - to help us look at how meanings are created and how texts can be readerly and writerly
  • ideology and discourse -  to look at how truth and power are interconnected, historical and material
  • poststructuralism  - to look at the instability of the 'text'

In this session, I'll be taking you through some work the Internationale has been doing for the RAF. In particular we will look at the idea of the Conversation Audit and Conversation Attractors as a way of unpacking the content relationships that spin across the Live Web. you can have a look at the brochure for the Conversation Audit service here [PDF 60k].

And a bit of Derrida, or at least a simple outline of him here.

The Presentation


Google Presentation


As discussed... citizen journalism and Gaza.