Week 1: Introduction

BLOCK 1:: Context

Week 2: Public Service Broadcasting, the development of an ideology

            Critical Marxist perspectives on broadcasting focusing on development of BBC/PBS and legacy in terms of current debates re funding and role of BBC. Theoretical model: Hegemony, Frankfurt school

Your task before the session: Have a look at discourse from within the BBC (link) and identify what ideologies are being constructed and how. Identify three points and add them to the page here. 

Week 3: Telling news stories: broadcasting, narrative and text

            Critical textualist perspectives on broadcasting focusing on creation of meaning, subject positions through news bulletin/programme. Theoretical model: Semiotics, Film theory (eg feminist, Lacanian)

Your task before the session: Read Laura Mulvey's account of 'The Gaze' (pdf). Consider how this framework from film theory works with a news programme.  Identify three points and add them to the page here.

 Week 4: Documentary texts: broadcast genres and authority

            The TV voice as author and authority focusing on documentary and investigative journalism. Theoretical model: Althusser, Foucault ...

Your task before the session: Find a 'documentary' on YouTube. Add it to the page (simply edit the page, click Insert. Click Video/YouTube and paste in the address) and add a  comment about why you picked it.

 Week 5: Screening of 'i' an Indymedia documentary. www.ithefilm.com

 Week 6: Essay tutorials

Week 7: Travels in hyperreality: broadcast spaces

            Postmodernist critique of broadcast in terms of meaning, truth, reality. A critique still built around essentialist discourse of authority. Theoretical model: Baudrillard, Jameson, Deleuze.

Your task before the session: Consider how postmodern critics would understand the BBC iPlayer. Use the links on the page to get some idea of their stances... Although you'll probably have come across their ideas before.

 Week 8: The TV Industry #2 the workers’ view   ** ESSAY ONE DUE THIS WEEK**

            The structure of the modern TV industry after deregulation. The industry in terms of work practices and relations.

BLOCK 2: Challenges (NB Covers more than YouTube but YT used as sign) 

Week 9: BBC Worldwide Review (In 2008/9 this was a Guest lecture :: Kristina Glushkova from Ofcom)

Week 10: The YouTube challenge #1: microbroadcasting and citizen journalism

            The ‘threat’ of choice, the death of the Author.

 Week 11: The YouTube challenge #2: p2p casting and media sharing

            The ‘threat’ of the ‘free’ and the Long Tail.

Week 12: The YouTube challenge #3: comments and ratings

The ‘threat’ of real interaction. Deconstruction and the instability of the text.

Week 13 and 21/01 Week 14: Essays

Week 15: Broadcasting 2.0: the business model

The search for new ways of monetising new spaces. 

BLOCK 3: CREATING

Week 16 and Week 17: Developing a micro channel   ** ESSAY TWO DUE Week 17**

Groups develop a business plan for a new ‘YouTube’ or Podcast channel including business model.

Week 18, Week 19 and Week:  Telling a conversation story

Creating micro programming using mobile phones and FOSS (Free Open Source Software). Demonstration and technical practice. Scripting, storyboarding and shooting/recording.

Week 21: Presentation and Crit ** PROGRAMME DUE THIS WEEK **

Week 22: Conclusion ** SELF-EVALUATION DUE THIS WEEK**