Global Cruising are extremely proactive in our promotional activies to generate a proportion of the leads to each franchisee when they start their franchise and to assist in developing their business going forward. Our Marketing is divided into two distinct groups - National Marketing and Regional Marketing. The National Marketing is undertaken by Global head office and is designed to provide a regular voice to the market promoting Global Cruising as a brand and also promoting some specific products & deals. Regional marketing is usually carried out by the individual franchisee (or in conjunction with Global head office) and is designed to grow the Global brand in your individual franchisee area. National Marketing Initiatives include. Regionally supported marketing initiatives ~ Your own regionalised Global Cruising website – giving access to national deals as well as your own regionally biased deals. ~ Upon commencement of your licence you will receive a carefully selected email database relevant to your postcode region. ~ You will receive all nationally generated leads (either phone or electronically) that reside in your exclusive postcode area as well as a selection from national regions not currently supported by a franchisee. ~ You will be provided with an initial stock of marketing literature to aid direct mail initiatives. ~ You will have access to heavily subsidised Teletext advertising. ~ You will have the services of our Franchise Director to support any local marketing initiatives and activities you undertake and where possible gain co-op funding from our cruise partners. ~ You will have the opportunity to utilise the tailormade Global email marketing program – sending superb quality email balsts to your database. Global Cruising Magazine (Bi Monthly) |





