"Reward yourself with a beer tour of Belgium. You’ve earned it and you deserve it." --BBM! Founder Stu Stuart

Basic Information & Calendar for all BBM! Tours:

Prices based on double occupancy, per person, U.S. dollars, land only. Single room supplements apply (SS).  We can also work with you to pair you with other single travelers to avoid the single supplement. Better yet, recruit a friend to come, too! Unless, of course, like Rick Steves says, you prefer to “snore alone.”

We require a minimum number of guests for each tour to be guaranteed to go, so it’s important to sign up ASAP, as opposed to waiting until the deadline. Also, tours can fill rapidly and suddenly, so signing up early ensures that you will go and not be disappointed. Please spread the word about BBM! tours to fellow Belgian beer enthusiasts, your friends in general, and encourage them to join the fun!

Upcoming Tours    

BBM! tours visit breweries, bars (known as cafés and taverns in Belgium), restaurants, beer stores, abbeys, beer museums and other beery places, where of course, in most instances, we enjoy beer. You might look at our tours as a rolling beer appreciation class, where there are no tests and the only requirement is to have fun. All tours are personally guided by BBM! Founder and Belgian-beer enthusiast Stu Stuart.

While on tour, our guests stay in nice, clean, safe three-star and four-star hotels. Transportation is a combination of private motor coach, mini bus, large van and public transportation. All breakfasts and some lunches and dinners are provided. Tours typically begin in Brussels, which has direct air service and is an easy train ride from Amsterdam and Paris. Tours do not include airfare, although we are glad to assist in providing information. Many people choose to use frequent-flyer miles. Do not purchase air tickets until the trip is confirmed by BBM! to go.

While the platform for our tours is beer, Belgium, its food, people, culture, traditions, architecture, history, scenery, war museums, etc. prevail. Most of our customers are beer-oriented folks, but others will have just as much fun and maybe even be converted--no pressure, though. "THIS IS NOT “JUST A TRIP FOR THE BOYS."

Wynkoop Brewery’s 2007 Beerdrinker of the Year, Diane Catanzaro, professor of organizational and industrial psychology at Christopher Newport University, Virginia, summed it up in her impressive beer resume: “[beer is] a foundation for learning about history, economics, art, psychology, chemistry, math, philosophy, biology, marketing, and business …” 

We also provide general tours of each of the cities in which we stay. There is plenty of free time to explore, eat, shop, visit flea markets, nap, or just practice the fine European art of doing nothing, as we do not structure every moment of our tours. You are encouraged to arrive in Europe several days early to allow time to adjust to the time zone and to enjoy some time on your own.

Roughly the same tours are offered each year, and more beer tours, to-be-determined, are in the works and will be posted as they develop. We like to conclude our tours, when possible, at some of the more popular Belgian-beer festivals.

Gratuities to professional local guides and professional drivers not included and are not required, but always appreciated.

From Flanders to Wallonia, our tours will allow you to see where and how some of your favorite Belgian beers are brewed and will turn you on to some you may have never heard of, and in many instances may not be available in the United States. Belgium has more than 500 varieties of beers produced by more than 100 breweries. One of the many nice things about our tours is we have done the footwork, research, etc., and take the guess-work out of traveling. Enjoy the advantage of worry-free travel. You will visit some of the finest breweries, beer cafe’s and beer festivals in Belgium, the Netherland and France, and experience arguably the finest, most interesting beers in the world. You just have to show up, relax, sample beers and have fun!

Read this informative article from REI: Benefits of Organized Tours and What to Expect

Professional Brewers Wanted

Professional Brewers Travel Incentive: BBM! offers reduced rates to qualified professional brewers as an incentive to travel to Belgium, increase their brewing knowledge and produce Belgian-inspired ales in the United States. Ah, but if only it were that altruistic. BBM! also recognizes and appreciates the benefits of having professional brewers on its tours to add to everyone’s experience. Please email or call us for details!

Travel Agents

We offer competitive commissions for bookings for qualified travel agents. Email or call us for details.

Space is limited, so sign up today at beersanta63@gmail.com or by calling (231) 215-0173!