There are an array of ads out there that are aimed at men as beer drinkers, and a disparaging lack of ads for women. At the Beer Babe, I challenge you to find creative ways to approach the growing ranks of female beer drinkers in the world through media!
Women are making up a rapidly growing market section for craft beer, and its about time that some media was created to reflect that. So how better to approach it than by putting my favorite beer drinkers to the task! For some food for thought, check out this video regarding marketing beer to women from the UK. General Guidelines: The subject of the ads should be craft or specialty beer marketed to women (note that this is different than using a woman to sell beer to men!). It can be witty, smart, funny or whatever you choose - just get your creativity flowing. The entries will be narrowed down to the best few by me (The Beer Babe), then two other guest judges (TBA) along with myself will choose the winners based on the ads effectiveness, quality, and creativity. Try to stay away from using the same methods that are used on men. Think to yourself, "why would a woman want to drink beer?" and "what stereotypes or misconceptions are keeping women from drinking beer?" The prize: 1st prize in each category is a T-Shirt (winner's choice) from the Beer Babe's Gear Store along with the ad being featured on The Beer Babe's Brew Review page. Be creative - get excited - and put your beer brains to work!
| Send your entries to: askthebeerbabe@gmail.com There are two categories: print ad and short video
Please don't name a specific brand of beer in your ad, but feel free to show us a glass or a blank bottle. Labels or beer names that you create are OK, just please don't use a brand or logo that is not your own. Thanks! Deadline is March 31st |