Direct Import Home Decor Inc

direct import
Items are purchased by ASDA in the Country of Origin, not in the UK
The term "import" is derived from the conceptual meaning as to bring in the goods and services into the port of a country. The buyer of such goods and services is referred to an "importer" who is based in the country of import whereas the overseas based seller is referred to as an "exporter".
(Direct Imports) Merchandise sourced by Wal-Mart in a foreign country and imported directly by Wal-Mart for domestic consumption.

home decor
The design, furnishing and decorating of the home or apartment; the products used to decorate a home.
any decorative items that make your house or garden feel like your home – often available in themes and groupings
Interior design is a multi-faceted profession in which creative and technical solutions are applied within a structure to achieve a built interior environment.