Bruce K. Bromage, Ph.D.

Dedicated to building strong and sustainable global businesses

Senior Executive and General Manager.  Served as 16B officer for $220M global company.  Top decision maker for $85M Division and P&L, with direct control over Strategy, M&A, Integration of acquisitions, Sales, Business Development, Marketing, and Engineering.  Strong track record of performance, cutting to the core of complex business challenges.   Execution that consistently exceeds corporate strategic and financial goals.

Business Builder:  Added $127M of incremental revenue in one year at HP. Doubled a $40M business to $85M at Symmetricom.  Accomplished through strategic alliances, strategic investments, and global market development.  Skilled in development of disruptive technology, new product introduction, M&A, integration of acquisitions, and consolidation.

Proven Leader and Team Builder.  Strong vision, communications and interpersonal skills.  Trusted.  Consistently built nimble, empowered, high performance teams throughout career and effectively managed complex organizations.

Strategist.  Reputation for getting to the heart of a strategy that leverages the true strengths of an organization against real and thoroughly vetted market opportunities.   Expert at mapping the structure of markets and ecosystems to reveal opportunities.  Developed and implemented transformational strategies for Hewlett Packard’s e-Services, SpinCircuit’s electronic design automation, Symmetricom’s Timing, Test and Measurement business, and Hughes’ Navy C3I business.

Technologist. Experienced in developing and bringing new technology to market in key industries:  Government programs, Military electronics, Telecommunications, Computing, Test & Measurement, Instrumentation, and Information Technology. 



Employment

Symmetricom, San Jose CA.  4/2002 – 8/2010

Executive Vice President and General Manager, Timing, Test & Measurement Division (TTM)
  • 16B Officer for a $220M public corporation with full P&L responsibility.
  • Clear focus on TTM business resulted in 24 quarters of increasing sales and profitability for an $85M P&L.  Facing a mature market, I doubled revenues in just 4 years through M&A and new product development while consistently delivering more than half of Symmetricom’s profits.
  • Managed a complex portfolio of product lines, leveraging marketing and R&D to maintain clear leadership and dominant market share in all markets served.  Marketing and Engineering resources were tightly linked through a gate-based NPI process that integrated efforts across multiple sites.
  • Led TTM Division in developing the Chip Scale Atomic Clock, a DARPA-sponsored breakthrough technology that enables new applications and is pulling Symmetricom into exciting new markets.  Also developed complex systems for global time scale and classified applications.
  •  Initiated two highly successful acquisitions: Agilent’s Cesium Atomic Clock (5071A) business and the Timing Solutions Corporation.  These new businesses became lynchpins for profitable new growth and were accretive within months of operation.
  • Led the integration of all four of Symmetricom’s major acquisitions, including Datum and TrueTime, which required consolidating and restructuring organizations headquartered in six locations across the country.  Developed an innovative site-wide incentive that successfully accelerated closing of a 150-person site, saving millions of dollars while ensuring successful product transitions and execution of ongoing production.
  • Led sales of TTM’s products, sold worldwide in hundreds of countries to thousands of customers in Metrology, Test & Measurement, Instrumentation, Power, Intelligence, Military and Telecom markets through highly efficient sales channels.
  • Guided innovative eMarketing and channel management programs that conferred significant competitive advantages in government and military markets.
  • Led the corporate Information Technology organization.  Includes major Oracle and Agile implementations, versatile VPNs and videoconferencing capabilities that significantly enhanced productivity across global operations.
  • Led Corporate Strategy as SVP Strategic Planning and Alliances.  Developed formal strategic plans that encompassed all major businesses and functions and secured board approvals.


Startups – both in San Jose, CA. 1/2001 - 4/2002

  • Net6, Vice President, Strategic Alliances and Business Development.  Access any web page from any web-enabled phone or PDA.  Leveraged primary strategic alliance with Cisco to develop key relationships with RIM and Siemens.  Purchased by Citrix.
  • SpinCircuit, Senior Vice President Strategic Alliances and Content.  Forged strategic alliances with Cadence, HP, Avnet, Flextronics and many component suppliers.  SpinCircuit was the first B2B Trading Community linking electronic design to distributors, contract manufacturers and component suppliers.  Leveraged component manufacturers and distributors, contract manufacturers, web technologies, and offshore engineering resources to create world’s largest database of electronic components.   Purchased by Cadence.


Hewlett-Packard, Cupertino, CA. 7/1993 - 1/2001

  • BU Business Development and Marketing Manager, E-Services Solutions Business Unit.  The E-Services Solutions organization reported directly to HP’s CEO with a mission to develop new billion-dollar revenue streams.  Led the team that developed and drove a B2B Trading Exchange strategy that resulted in $127M in new revenue in less than one year and spawned key strategic investments, including SpinCircuit (above).
  • General Manager, Embedded Systems.  Managed overall P&L, marketing, product development, and transition of manufacturing from HP to Celestica for HP’s single board computers.  Telecom and Military were top customers for this $50M operation.
  • BU Marketing Manager, Government Business Unit.  Led market strategies that resulted in multi-year contract awards valued over $1B, including the Navy’s $1B TAC-4 contract.  Extended the GBU business model to China, Korea, Singapore, Australia, and the UK.

Hughes Aircraft Company, Fullerton, CA.  5/1984 - 7/1993
  • Program Manager, Advanced Naval Tactical Display Systems.    Executive position.  Won the Navy’s $400M Tactical Advanced Computer (TAC-3) program, which was a breakthrough application of commercial workstation technology for Combat Systems.  Developed and managed core strategic alliance with HP.  Key member of founding team for Hughes Data Systems, formed to manage execution of major government contracts with commercial terms.
  • Manager, Combat Systems Engineering.  Generated and managed government funded research in innovative man-machine interfaces for combat systems.   Awarded a patent for touch controls.  Developed system requirements for ACDS, the US Navy’s Combat System for aircraft carriers and cruisers.


AT&T Bell Laboratories, Piscataway, NJ. 6/1980 - 5/1984

  • Member of the Technical Staff.  Systems Engineer and Human Performance Engineer for large-scale office automation and data networking systems.  Primary responsibility for system level requirements and conduct of human performance studies.  Created one of BTL’s first rapid prototyping groups and a Human Performance Engineering laboratory that guided specification of system requirements.


Education

Ph.D., Cognitive Psychology, University of California, Santa Barbara. Numerous scientific publications and presentations

AEA/Stanford Executive Institute, Stanford Graduate School of Business

Mergers & Acquisitions, Stanford Graduate School of Business

Inside Washington, Brookings Institute

Computer Science Series, Bell Laboratories / Columbia University


Patents and Publications

Touch Control Panel - US Patent 5398045 issued August 24, 1990

Inventors: Bruce Bromage, Ph.D., Richard Purpura, Gary Sach

A touch control panel for a cathode ray tube display system that provides for a command entry device. The control panel comprise a touch sensitive panel adapted to produce different output signals depending upon where it is contacted. A processor is coupled to the panel for processing the output signals to select and then display a particular pop-up menu from a plurality of stored menus. An activation switch is provided to select the currently highlighted menu as selected via the touch sensitive panel.

 

Relationship between what is remembered and creative problem-solving performance in science learning.  
  • Journal of Educational Psychology
  • 1981

    • Authors: Bruce Bromage, Richard Mayer

    Effects of Repetitions on Comprehension of Technical Text.  
  • Doctoral Dissertation, University of California, Santa Barabara
  • 1981

    • Authors: Bruce Bromage

    Different Recall Protocols for Technical Texts Due to Advance Organizers.  
  • Journal of Educational Psychology
  • 1980

    • Authors: Bruce Bromage

    Thematic contribution to overgeneralization in memory for quantified discourse.  
  • Journal of Experimental Psychology: Human Learning and Memory
  • May 1981

    • Authors: Bruce Bromage, Russell Revlin, Michael Van Ness.

    Quantitative and Qualitative Effects of Repetition on Learning From Technical Text.  
  • Journal of
    • Educational 
  • Psychology
  • August 1986
  • Authors: Bruce Bromage, Richard E. Mayer

    Difference recall protocols for technical texts due to advance organizers.  
    • Journal of Educational Psychology
      • April 1980


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