Bally Total Fitness Franchise

total fitness
Total Fitness is a chain of health clubs, operated by Total Fitness UK Limited. The clubs are concentrated in the North of England, plus a club each in Wrexham, Wales and 3 inDublin, Ireland. Membership is mid-priced, and the clubs are relatively large.

franchise
a statutory right or privilege granted to a person or group by a government (especially the rights of citizenship and the right to vote)
A business or service given such authorization to operate
an authorization to sell a company's goods or services in a particular place
An authorization given by a league to own a sports team
An authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities, e.g., providing a broadcasting service or acting as an agent for a company's products
grant a franchise to

bally
bally(a): informal intensifiers; "what a bally (or blinking) nuisance"; "a bloody fool"; "a crashing bore"; "you flaming idiot"
Bally is a city, municipality in Howrah District, West Bengal, India. It is a part of the area covered by Kolkata Metropolitan Development Authority. It is a town of historical importance.
Ballyness is a townland in the parish of Cloughaneely in the north west of County Donegal. The name derives from the gaelic ' Baile an Easa' meaning ' town of the waterfall'. It was known for its salmon fishing at the bawann pool.